Digital Marketing Specialist

About the role

We are seeking a Digital Marketing Specialist to join Midea Electronics Indonesia in Jakarta Pusat. This is a full-time position that plays a crucial role in driving our digital marketing strategy and enhancing our online presence across all platforms. As a Digital Marketing Specialist, you will be responsible for developing and executing comprehensive digital marketing campaigns that align with our business objectives and drive customer engagement. This role is integral to our growth strategy, ensuring we reach and resonate with our target audience through innovative digital channels and data-driven insights.

Key responsibilities

• Develop, implement and manage digital marketing campaigns across multiple channels including social media, email, search engines and display advertising

• Monitor and analyse campaign performance metrics, providing detailed reports and actionable insights to optimise return on investment

• Conduct keyword research and optimise website content for search engine visibility and organic traffic growth

• Create and curate engaging digital content including copy, graphics and video tailored for various platforms and audience segments

• Manage social media accounts, including content scheduling, community engagement and growth strategies

• Collaborate with cross-functional teams including product, sales and creative departments to ensure campaign alignment and consistency

• Identify emerging digital marketing trends and technologies, recommending innovations to enhance campaign effectiveness

• Manage digital marketing budgets and allocate resources efficiently across various channels to maximise impact

• Conduct competitor analysis and market research to inform strategic digital marketing decisions

What we're looking for

• Bachelor's degree in Marketing, Communications, Business, Digital Media or a related field

• Proven experience of 2-4 years in digital marketing, with demonstrated success in managing online campaigns

• Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Business Manager and email marketing software

• Strong understanding of search engine optimisation (SEO) and search engine marketing (SEM) principles and best practices

• Excellent written and verbal communication skills with the ability to create compelling marketing copy

• Analytical mindset with strong data interpretation capabilities and attention to detail

• Experience with content management systems and basic HTML knowledge is advantageous

• Proficiency in social media marketing and community management

• Creative thinking with the ability to develop innovative digital solutions and campaign concepts

• Fluency in English and Indonesian is essential

• Experience in the electronics or consumer goods industry is preferred but not essential

What we offer

• Rewards – Competitive salary, Incentive and performance bonuses.

• Health & Social Security – BPJS Kesehatan, BPJS Ketenagakerjaan, and private health insurance for employees and eligible family members.

• Paid Time Off – Annual leave, sick leave, and public holidays.

• ⁠THR & Contract Benefits – In accordance with applicable regulations.

• ⁠Learning & Career Development – Training and opportunities for career growth.

• ⁠Wellbeing Support – Programmes that support employee wellbeing.

• ⁠Collaborative Culture – A dynamic and supportive workplace that values teamwork, innovation, and ownership.