Social Media & Digital Marketing Manager

About the role

This position is responsible for digital strategy and management for multiple brands(F&B, education, beauty), ranging from content planning, campaigns, social media management, KOL management, to paid advertising. You will work alongside a Graphic / Content Designer who assists with photography, videography, editing, graphic design, packaging, merchandise, and various visual needs for each brand.

Key responsibilities

• Create social media and digital marketing strategy for multiple brands with different positioning, target markets, and characteristics

• Develop monthly content plans and content calendars for Instagram, TikTok, Threads, and other digital channels

• Determine content pillars, campaign direction, communication angles, storylines, copy, and creative concepts

• Create clear creative briefs to Designer for photography, videography, graphic design, campaigns, and visual communication needs

• Manage content production priorities and timelines for multiple brands simultaneously

• Ensure each brand maintains consistent tone of voice, visual direction, and communication style

• Write and develop captions, promotional copy, campaign messages, and marketing communications

• Manage daily social media activities and ensure all channels remain active and relevant

• Develop strategies to increase brand awareness, engagement, followers, reach, traffic, and conversion

• Create, execute, and optimize Meta Ads (Instagram and Facebook Ads)

About you

• Minimum 5–6 years of experience in Social Media, Digital Marketing, Brand Marketing, or similar positions

• Experience managing multiple brands or accounts

• Experience managing brands directly, not just creating or posting content

• Understanding of content strategy, social media strategy, campaign planning, brand communication, and digital marketing funnel

• Experience running and optimizing Meta Ads

• Experience with KOL / influencer campaign management

• Understanding of how to select KOLs based on brand fit, target audience, engagement, and campaign objectives

• Proficiency with Meta Business Suite / Ads Manager

• Strong copywriting, negotiation, and communication skills

• Ability to read social media insights, advertising performance, and campaign performance to make decisions