Creative & Digital Marketing Specialist

Creative & Digital Marketing Specialist
📍 West Jakarta · Full-time

About Alamii Food

Alamii Food is a fast growing FMCG startup on a mission to make healthy snacking a habit for the next generation. We create modern kids' snacks that are genuinely nutritious and genuinely delicious because we believe children deserve both.

Founded by a husband and wife team, Alamii is built on the belief that a healthier generation starts at home. We're growing fast, and we're looking for the right people to grow with us.

Job Summary

Alamii Food is looking for a Creative & Digital Marketing Specialist to lead our visual direction, campaign execution, and influencer strategy. You'll own the creative process end-to-end from concept to production while building a high impact KOL and HCP network that strengthens Alamii's brand credibility and drives campaign performance.

What You'll Do

Creative Campaign Management

• Lead brainstorming and ideation sessions to develop innovative concepts for campaigns, advertisements, and marketing initiatives

• Translate marketing briefs into strong creative concepts and compelling visual executions

• Develop storytelling moodboards, storyboards, key visuals, and creative guidelines

• Oversee full production process photoshoots and videoshoots from pre production (casting, location, props) through shoot day and post production (editing, revisions)

• Conduct post campaign performance evaluations across platforms against OKR/KPI targets and identify data anomalies for corrective action

• Work closely with the performance marketing team to translate ads data into creative strategy scaling high-performing assets and revamping fatigued creatives to sustain campaign effectiveness

KOL, HCP & Influencer Strategy

• Develop and implement a comprehensive KOL and HCP strategy for product launches and brand campaigns including contract negotiation, deliverables, and performance evaluation

• Mentor and develop the Junior KOL Executive through hands-on guidance in sourcing, negotiation, briefing, and performance reporting

Cross-Functional Coordination

• Collaborate closely with Social Media, Event, Design, and Partnership teams on marketing initiatives

• Work with the Legal team on KOL and influencer SOW agreements and coordinate with Finance for timely payment processing

• Support Sales and Event teams on KOL and influencer store visits for promotions, new launches, and events

Crisis Response & Reputation Management

• Monitor digital conversations around products during crisis situations across social media platforms

• Assess the need for KOL advocacy or creator activation as part of crisis mitigation strategy

What We're Looking For

• Bachelor's degree in Marketing, Communications, or a related field

• 5–7 years of experience in creative and digital marketing, preferably in FMCG or consumer goods

• Strong portfolio in creative concepting, campaign development, and content production (photo and video)

• Proven track record in KOL/HCP sourcing, negotiation, and performance evaluation

• Familiar with social media analytics tools and campaign performance reporting

• Experience utilizing AI tools for creative production and ideation is a strong plus

• Strong leadership and stakeholder management skills; experience mentoring junior team members is a plus

• Able to work cross functionally and manage multiple projects under tight timelines