Product Manager (RAC / Refrigerator / Fabrics and Floor Care)

About the role

We are seeking an experienced Product Manager (RAC / Refrigerator / Fabrics and Floor Care) to join our dynamic team at Midea Electronics Indonesia. This is a full-time position based in Central Jakarta. As Product Manager, you will play a crucial strategic role in driving the development, positioning, and commercialisation of our product portfolio across Room Air Conditioning (RAC), Refrigeration, and Fabrics and Floor Care categories. You will be responsible for translating market insights into compelling product strategies that resonate with our target consumers and drive business growth in the competitive Indonesian market.

Key responsibilities

• Develop and execute comprehensive product strategies and roadmaps for assigned product categories, ensuring alignment with company objectives and market opportunities

• Conduct market research and competitive analysis to identify emerging trends, consumer needs, and growth opportunities within the RAC/ Refrigerator / Fabrics and floor care segments

• Lead the full product development lifecycle from concept through launch, collaborating with cross-functional teams including engineering, marketing, sales, and operations

• Define product specifications, features, and positioning that differentiate our offerings and deliver superior consumer value

• Manage product profitability and pricing strategies, ensuring optimal margin targets and market competitiveness

• Create and oversee marketing collateral, product messaging, and go-to-market campaigns to drive consumer awareness and adoption

• Monitor product performance metrics, sales data, and consumer feedback to continuously refine and optimise product offerings

• Work closely with sales teams to support product launches, training initiatives, and market penetration strategies

• Identify and evaluate opportunities for product innovation, line extensions, and category expansion

• Maintain strong relationships with key stakeholders including retailers, distributors, and internal business units

What we're looking for

• Bachelor's degree in Business, Marketing, Engineering, or a related discipline; an MBA or equivalent postgraduate qualification is preferred

• 5+ years of professional experience in product management, ideally within the consumer appliances, electronics, or FMCG Industry

• Proven track record of successfully managing products across multiple categories or markets from conception through commercialisation

• Strong understanding of the Indonesian consumer market, local buying behaviours, distribution channels, and competitive landscape

• Excellent analytical and data-driven decision-making capabilities, with proficiency in market research methodologies and business analytics tools

• Demonstrated ability to lead cross-functional teams effectively and influence stakeholders at all levels of the organisation

• Experience in developing go-to-market strategies, pricing strategies, and product positioning frameworks

• Strong communication and presentation skills, with the ability to articulate complex product concepts to diverse audiences

• Proficiency in Microsoft Office applications and familiarity with product management software or CRM systems is advantageous

• Fluency in Indonesian and English is essential; additional language capabilities are a plus

• Strategic thinking with a commercial mindset, coupled with strong attention to detail and project management discipline

What we offer

• Rewards – Competitive salary, Incentive and performance bonuses.

• Health & Social Security – BPJS Kesehatan, BPJS Ketenagakerjaan, and private health insurance for employees and eligible family members.

• Paid Time Off – Annual leave, sick leave, and public holidays.

• ⁠THR & Contract Benefits – In accordance with applicable regulations.

• ⁠Learning & Career Development – Training and opportunities for career growth.

• ⁠Wellbeing Support – Programmes that support employee wellbeing.

• ⁠Collaborative Culture – A dynamic and supportive workplace that values teamwork, innovation, and ownership.