Trade & Brand Partnership Manager

Qualifications

• Bachelor’s degree in Marketing, Business Management, Communication, Business Administration, or a related field.

• Minimum 5 years of experience in Trade Marketing, Brand Management, Event Management, Partnership, Business Development, or related functions.

• Minimum 2 years of experience in a managerial or supervisory role.

• Experience in FMCG, consumer goods, retail, e-commerce, or manufacturing is preferred.

• Strong understanding of Trade Marketing, Event Management, Brand Activation, and Strategic Partnership.

• Proven experience in developing and managing brand partnerships and collaboration programs.

• Strong understanding of market research, competitor analysis, consumer insights, and business intelligence.

• Strong analytical and commercial mindset, with the ability to translate market data into business insights and actionable recommendations.

• Strong negotiation, presentation, communication, and stakeholder management skills.

• Experienced in managing events and brand activation projects, including planning, budgeting, execution, and evaluation.

• Strong project management skills with the ability to manage multiple initiatives simultaneously.

• Proficient in Microsoft Excel/Google Sheets and PowerPoint/Google Slides; experience with data visualization or BI tools is an advantage.

• Strong leadership, strategic thinking, problem-solving, and decision-making skills.

• Creative, proactive, commercially driven, and comfortable working in a fast-paced startup environment.

Key Responsibilities

1. Trade Marketing

• Develop and execute Trade Marketing strategies and programs to support sales growth, product visibility, distribution, and channel performance.

• Develop trade programs, promotions, and activation initiatives based on channel and customer needs.

• Coordinate with Sales, Marketing, and Commercial teams to ensure effective execution of trade programs.

• Monitor the effectiveness of trade activities and evaluate their impact on sales, distribution, and brand visibility.

• Manage trade marketing budgets and ensure effective allocation of resources.

• Identify opportunities to improve channel penetration, product visibility, and commercial performance.

2. Event Management & Brand Activation

• Develop and manage event and brand activation programs aligned with company and brand objectives.

• Manage the end-to-end event process, including concept development, planning, budgeting, vendor management, execution, and post-event evaluation.

• Coordinate with internal teams, event organizers, vendors, agencies, and other stakeholders.

• Ensure events are executed according to approved concept, budget, timeline, and brand standards.

• Evaluate event performance based on relevant metrics such as attendance, engagement, leads, sales contribution, and brand exposure.

• Identify opportunities to leverage events as a channel for customer acquisition, brand awareness, and business growth.

3. Brand Partnership

• Develop and manage strategic partnerships and brand collaboration opportunities with relevant brands, communities, platforms, institutions, and business partners.

• Identify potential partners that align with the company’s target audience, brand positioning, and business objectives.

• Develop partnership proposals, collaboration concepts, and mutually beneficial business models.

• Lead negotiations related to commercial terms, deliverables, exposure, activation, and partnership benefits.

• Manage partnership projects from initial approach, negotiation, execution, monitoring, to post-collaboration evaluation.

• Build and maintain strong relationships with strategic partners.

• Identify opportunities for partnerships to generate brand exposure, customer acquisition, revenue, or other measurable business value.

4. Business Intelligence & Market Insights

• Monitor and analyze market trends, consumer behavior, competitor activities, pricing, promotions, distribution, and industry developments.

• Develop regular market and business intelligence reports to support commercial and management decision-making.

• Translate data and market information into actionable business insights and recommendations.

• Conduct competitor benchmarking and identify potential market opportunities and threats.

• Analyze performance data from trade activities, events, partnerships, and other commercial initiatives.

• Develop dashboards and reports to monitor relevant commercial and market indicators.

• Provide insights to support product, pricing, channel, campaign, and business development decisions.

5. Budget & Performance Management

• Develop and manage budgets for trade marketing, events, activations, and partnership programs.

• Monitor spending against approved budgets and ensure efficient resource utilization.

• Establish and monitor KPIs for trade programs, events, partnerships, and business intelligence initiatives.

• Conduct post-activity reviews and identify opportunities for ROI improvement and process optimization.

6. Team & Cross-Functional Leadership

• Lead, coordinate, and develop the team within the Trade Marketing, Event, Partnership, and related functions as applicable.

• Establish clear priorities, deliverables, and performance expectations for the team.

• Collaborate with Sales, Marketing, Brand, Commercial, Finance, Product, and other departments to ensure alignment of initiatives.

• Manage external agencies, vendors, event organizers, and strategic partners.

• Provide regular updates and strategic recommendations to senior management.