Area Sales & Promotion Supervisor – Jabodetabek

Qualifications

• Minimum Bachelor’s degree (S1) in Marketing, Management, Business Administration, or a related field.

• Minimum 3–5 years of experience in Sales, Area Sales, Distribution, Trade Marketing, or related functions.

• Minimum 1–2 years of experience in a supervisory or team leadership role.

• Proven experience managing General Trade (GT) and Modern Trade (MT) channels.

• Experience in FMCG, consumer goods, retail, or distribution is highly preferred.

• Proven experience in distributor acquisition, distributor management, and territory development.

• Experience managing and supervising Sales Coordinators, Sales Advisors, Promoters, Merchandisers, or field sales teams.

• Strong understanding of sales distribution, channel management, outlet development, merchandising, and promotional activities.

• Strong negotiation and business development skills, particularly in dealing with distributors, retailers, and modern trade partners.

• Able to analyze sales performance, distribution, channel productivity, market potential, and promotional effectiveness.

• Strong leadership, communication, negotiation, and relationship management skills.

• Proficient in Microsoft Excel/Google Sheets and familiar with sales reporting systems.

• Strong commercial mindset with the ability to identify new business and distribution opportunities.

• Willing to conduct regular field visits throughout Jabodetabek.

• Willing to travel as required.

• Result-oriented, proactive, analytical, and comfortable working in a fast-paced startup environment.

Key Responsibilities

1. Area Sales Management

• Take ownership of sales performance and distribution development across the Jabodetabek area.

• Develop and execute area sales plans to achieve monthly, quarterly, and annual sales targets.

• Monitor sales performance by territory, channel, distributor, and customer.

• Identify sales gaps and develop corrective action plans to improve area performance.

• Analyze market potential and identify opportunities for territory and customer expansion.

• Provide regular sales performance updates and business insights to the Sales Manager/Head of Sales.

2. Distributor Acquisition & Management

• Identify and approach potential new distributors within the Jabodetabek area.

• Conduct initial assessment and evaluation of potential distributors based on coverage, capability, infrastructure, financial capacity, customer base, and market reach.

• Lead negotiations regarding commercial terms, territory coverage, targets, payment terms, and distribution arrangements.

• Support the onboarding and development of new distributors.

• Monitor distributor performance against agreed sales targets, distribution coverage, stock availability, and service levels.

• Maintain strong and professional relationships with existing distributors.

• Identify and address distributor performance issues and develop appropriate improvement plans.

3. General Trade (GT) Management

• Develop and expand sales distribution across the General Trade channel.

• Identify potential outlets, wholesalers, sub-distributors, and other GT customers.

• Monitor numeric distribution, outlet coverage, product availability, pricing, visibility, and sales performance.

• Work with Sales Coordinators and distributors to improve market penetration and outlet productivity.

• Ensure sales and promotional programs are effectively implemented across GT outlets.

4. Modern Trade (MT) Management

• Manage and develop business relationships with Modern Trade accounts within the assigned area.

• Coordinate with relevant stakeholders regarding listing, product availability, promotions, displays, and sales programs.

• Monitor product performance and availability across MT outlets.

• Ensure agreed commercial and promotional programs are executed according to plan.

• Identify opportunities to expand store coverage, product assortment, and sales contribution within MT channels.

5. Sales Coordinator Supervision

• Lead and supervise Sales Coordinators within the Jabodetabek area.

• Set clear sales objectives, priorities, and activity expectations for Sales Coordinators.

• Monitor the performance of Sales Coordinators and their respective teams/areas.

• Conduct regular field visits and provide coaching, guidance, and performance feedback.

• Ensure Sales Coordinators effectively manage their assigned outlets, distributors, and sales teams.

• Review field reports and ensure timely follow-up on operational and sales issues.

6. Sales Promotion & Trade Activation

• Develop and execute sales promotion and trade activation programs to support sales and distribution growth.

• Coordinate with Trade Marketing and Marketing teams on promotional programs for GT and MT channels.

• Ensure promotions, displays, POS materials, and other trade activities are properly executed in the field.

• Monitor promotional effectiveness and evaluate its impact on sales and distribution.

• Identify opportunities for local area activations based on market conditions.

7. Market & Competitor Intelligence

• Conduct regular market visits to monitor competitor pricing, promotions, distribution, product availability, and market activities.

• Identify market trends, customer behavior, and emerging business opportunities.

• Gather feedback from distributors, retailers, and field teams.

• Provide actionable market insights to support sales strategy and business decisions.

8. Sales Reporting & Performance Control

• Monitor and analyze performance indicators including:

  • Sales Achievement

  • Distribution Coverage

  • Distributor Performance

  • GT & MT Performance

  • Outlet Productivity

  • Stock Availability

  • Promotion Effectiveness

• Prepare regular area sales reports and business reviews.

• Ensure sales data from distributors and Sales Coordinators is accurate and submitted on time.

• Develop action plans based on performance gaps and market opportunities.

9. Cross-Functional Collaboration

• Work closely with Trade Marketing, Marketing, Finance, Warehouse, Logistics, and Supply Chain to ensure smooth sales and distribution operations.

• Coordinate stock availability and delivery requirements with Warehouse and Logistics teams.

• Collaborate with Finance regarding distributor payment, credit, and commercial issues where required.

• Escalate critical commercial, operational, and distributor issues to management.