Area Sales Coordinator

Qualifications

• Minimum D3/S1 in Management, Marketing, Business Administration, or a related field.

• Minimum 2–3 years of experience in Sales, Area Sales, Retail, FMCG, or Distribution.

• Minimum 1 year of experience in supervising or coordinating a sales/merchandising team.

• Experience managing Sales Advisors, Sales Promoters, Merchandisers, or similar field teams is preferred.

• Experience in FMCG, consumer goods, retail, or distribution is an advantage.

• Strong understanding of sales operations, outlet management, merchandising, distribution, and sales target achievement.

• Strong leadership, communication, negotiation, and team coordination skills.

• Able to analyze sales performance, outlet productivity, stock availability, and market trends.

• Proficient in Microsoft Excel/Google Sheets and familiar with sales reporting systems.

• Willing and able to conduct regular field visits throughout Bali.

• Strong problem-solving skills, proactive, disciplined, and result-oriented.

• Able to work independently and manage multiple activities across the assigned area.

• Willing to travel within the assigned area as required.

Key Responsibilities

1. Area Sales Management

• Responsible for monitoring and supporting the achievement of sales targets across the Bali area.

• Monitor daily, weekly, and monthly sales performance against assigned targets.

• Analyze sales performance and identify sales gaps, opportunities, and corrective actions.

• Ensure sales activities are executed effectively across all assigned outlets and channels.

• Provide regular performance updates and recommendations to the Sales Supervisor/Manager.

2. Team Supervision

• Supervise and coordinate the activities of Sales Advisors and SMDs within the assigned area.

• Set daily activity priorities and ensure team members understand their respective responsibilities and targets.

• Monitor attendance, outlet coverage, productivity, sales performance, and field activities.

• Conduct regular field visits and provide coaching, direction, and feedback to team members.

• Identify team performance issues and coordinate appropriate follow-up actions with the Sales Supervisor/Manager.

• Support the onboarding and development of new Sales Advisors and SMDs.

3. Outlet & Merchandising Execution

• Monitor the execution of product display, visibility, availability, pricing, and promotional activities at assigned outlets.

• Ensure SMDs maintain product displays according to company standards.

• Monitor stock availability and coordinate with relevant teams to minimize out-of-stock situations.

• Ensure Sales Advisors effectively engage customers and execute sales activities at their assigned locations.

• Conduct regular outlet audits to ensure compliance with company standards.

4. Sales & Promotional Programs

• Ensure all sales promotions, campaigns, product launches, and trade activities are properly executed within the assigned area.

• Coordinate with SMDs and Sales Advisors to maximize the effectiveness of promotional activities.

• Monitor the implementation and results of promotional programs.

• Provide field feedback regarding promotional effectiveness and customer response.

5. Market & Competitor Monitoring

• Conduct regular market visits to monitor competitor activities, pricing, promotions, product availability, and customer behavior.

• Identify potential new outlets and business opportunities within the Bali area.

• Gather market intelligence and provide relevant insights to the Sales Supervisor/Manager.

• Identify potential issues that may affect sales performance and recommend appropriate actions.

6. Reporting & Performance Monitoring

• Prepare regular reports covering:

  • Sales achievement

  • Outlet coverage

  • Sales Advisor performance

  • SMD performance

  • Stock availability

  • Merchandising execution

  • Promotional activities

  • Market & competitor insights

• Ensure sales and field activity data submitted by the team is accurate and timely.

• Maintain proper documentation of area activities and team performance.

7. Cross-Functional Coordination

• Coordinate with Sales, Marketing, Trade Marketing, Warehouse, Logistics, and other relevant departments to ensure smooth sales operations.

• Follow up on issues related to stock, delivery, outlet requirements, promotions, and customer concerns.

• Escalate critical operational and performance issues to the Sales Supervisor/Manager.