Social Media Specialist

Qualifications

• Bachelor’s degree in Communication, Marketing, Digital Marketing, Creative Media, or a related field.

• Minimum 1 year of experience in Social Media, Content Creation, Digital Marketing, or a related role.

• Familiar with managing social media platforms such as Instagram, TikTok, YouTube, Facebook, and other relevant channels.

• Good understanding of social media trends, content formats, and platform characteristics.

• Able to create social media content, including content ideation, basic scripting, shooting, editing, and publishing.

• Proficient in basic video editing and graphic design tools, such as CapCut, Canva, Adobe Premiere Pro, or similar applications.

• Creative, proactive, and able to develop engaging and relevant content based on the established content direction.

• Good understanding of copywriting, storytelling, captions, hooks, and CTAs.

• Comfortable with photo/video shooting and appearing in content when required.

• Basic understanding of social media analytics and performance metrics.

• Good communication, teamwork, and time-management skills.

• Able to work with multiple content tasks and deadlines in a fast-paced environment.

• Willing to learn and adapt to new social media trends, tools, and content formats.

• A portfolio of social media content, videos, or creative work is preferred.

Key Responsibilities

1. Social Media Execution

• Manage the day-to-day execution of content across the company’s social media channels.

• Publish and schedule content according to the approved content calendar and direction from the Social Media Supervisor.

• Ensure content is published accurately and consistently across relevant platforms.

• Ensure captions, hashtags, thumbnails, tags, and other publishing elements are properly prepared.

2. Content Creation

• Develop content ideas based on the content direction, campaign brief, and social media plan provided by the Supervisor.

• Create short-form content such as Instagram Reels, TikTok videos, YouTube Shorts, Stories, carousels, and static content.

• Assist in preparing scripts, captions, storyboards, and content concepts.

• Create content that is relevant to the brand, target audience, and current social media trends.

3. Content Production

• Conduct basic photo and video shooting for social media content.

• Perform video editing, photo editing, graphic design, and basic motion content production.

• Handle the content production process from shooting to final editing.

• Organize and maintain the company’s content assets, raw footage, photos, and creative files.

• Revise content based on feedback and approval from the Supervisor.

4. Trend Monitoring

• Monitor social media trends, viral formats, sounds, hashtags, creators, and emerging content styles.

• Share relevant trends and content opportunities with the Social Media Supervisor.

• Adapt suitable trends into content while maintaining the company’s brand identity and communication guidelines.

5. Community Management

• Monitor and respond to comments, direct messages, mentions, and audience interactions according to established guidelines.

• Escalate customer complaints, sensitive issues, or inquiries requiring further handling to the Supervisor or relevant department.

• Collect audience feedback and identify frequently asked questions or content opportunities.

6. Performance Monitoring

• Monitor basic performance metrics of published content, including reach, views, engagement, followers growth, and watch time.

• Prepare basic content performance data for the Supervisor.

• Identify content that performs well and provide observations or suggestions for future content.

7. Team Collaboration

• Coordinate with Marketing, Brand, Commercial, Product, and other departments to support content requirements.

• Support social media activities for campaigns, product launches, events, promotions, and brand collaborations.

• Execute other social media and content-related tasks assigned by the Social Media Supervisor.