Social Media Specialist

Tanggung jawab

As a Social Media Specialist, you will be the driving force behind the social media strategies for our diverse client portfolio. Based in our South Jakarta office, you will work collaboratively with our creative and strategy teams to develop and execute impactful social media campaigns that generate high engagement and deliver tangible results.

Key Responsibilities:

• Develop, implement, and monitor end-to-end social media strategies aligned with brand/client objectives, including editorial planning and community engagement.
• Proactively monitor fast-moving social media trends and propose adaptive content ideas to ensure the client’s brand remains relevant and top-of-mind among its target audience.
• Identify new opportunities to improve engagement, audience growth, and overall social media effectiveness.
• Develop engaging content concepts/briefs and collaborate with the strategy team to develop and manage the content calendar.
• Collaborate seamlessly with the creative team (copywriters, designers, and videographers) to produce high-quality content assets.
• Quality Control: Ensure all content executions and editorial plans, including key visuals and captions, are fully aligned with the approved communication strategy, Tone of Voice (ToV), and brand persona.
• Collect, manage, consolidate, and organize raw performance data from various social media platforms.
• Analyze weekly and/or monthly performance metrics, including impressions, engagement, engagement rate, follower growth, and other relevant KPIs.
• Provide regular and insightful performance reports to clients, along with data-driven strategic recommendations based on performance analysis.
• Build and maintain relationships with external partners (KOLs, influencers, or media) when required, including providing clear direction and conducting quality control to ensure their deliverables meet brand standards.
• Oversee daily social media interactions, including monitoring and ensuring timely responses to comments, direct messages (DMs), and user inquiries, either directly and/or through the Social Media Admin.
• Coordinate with internal cross-functional teams to ensure campaigns are delivered on schedule and meet the agreed-upon KPIs.

Persyaratan

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience managing social media platforms for brands, preferably within a digital agency environment.
• Exceptional writing and editing skills, with a keen eye for detail and brand consistency.
• Proficiency in using social media analytics and reporting tools to track performance and identify areas for improvement.
• In-depth understanding of social media algorithms, best practices, and emerging trends.
• Excellent communication and interpersonal skills, with the ability to build rapport with clients and team members.
• Ability to work independently and collaboratively in a fast-paced and dynamic environment.
• Outgoing personality with a passion for being in front of the camera (a definite plus!).
• Experience with social media advertising and paid social campaigns is a valuable asset.
• Excellent command of written and spoken English.
• A strong desire to learn and continually improve writing skills.
• Knowledge of SEO and how to write effectively for the web.