National Sales Manager

About the role

OUJI Seiyaku is seeking an experienced and results-driven National Sales Manager to lead and drive sales performance across Indonesia, with a strong focus on the General Trade channel. This role will be responsible for developing and executing national sales strategies, driving revenue growth, managing distributor performance and market coverage, and leading the sales organization to achieve commercial targets. The role will work closely with senior management and cross-functional teams to strengthen distribution, expand market coverage, and drive effective sales execution across Indonesia.

Key responsibilities

• Develop and execute national sales strategies and action plans for the General Trade channel

• Drive national sales targets, revenue growth, distribution, and market coverage

• Identify opportunities to expand outlet coverage and strengthen product availability across key territories

• Own and monitor national sales targets, forecasts, budgets, and overall sales performance

• Set clear sales KPIs and performance standards across regional sales teams

• Manage and strengthen relationships with distributors and key General Trade partners

• Monitor distributor performance, sales achievement, stock levels, and market coverage

• Lead, coach, and develop regional sales teams to build a high-performing organization

• Drive expansion into new territories, outlets, and General Trade channels

• Provide regular sales performance updates, forecasts, and market insights to senior management

About you

• Bachelor's degree in business administration, Management, Sales, or a related field

• Minimum 3 years of experience in a National Sales Manager or equivalent sales leadership role

• Strong hands-on FMCG experience, including experience building and managing the business from the ground up, such as promoter management, outlet management, field sales execution, and distribution development

• Proven track record of achieving sales targets and driving revenue growth through General Trade channels

• Strong experience in distributor management, regional sales leadership, and nationwide market coverage

• Strong understanding of Indonesia's General Trade landscape, distributor management, and field sales execution

• Strong leadership, negotiation, stakeholder management, and communication skills

• Strong commercial acumen with a hands-on, results-oriented approach

• Experience working in a multinational, matrix, or regional organization is highly preferred