Digital Marketing - Jakarta - WFO (702296)

About the role

Develop and execute digital marketing strategies across Facebook and Instagram to support business and sales objectives. Plan and manage promotional campaigns for products, events, seasonal periods, and brand initiatives. Develop campaign strategies covering target audiences, content direction, customer journey, and conversion funnel. Coordinate with the content, creative, and sales teams to ensure campaign execution aligns with business objectives.

Key responsibilities

• Monitor campaign performance and identify areas for improvement to maximize leads, conversions, and sales

• Manage campaign budgets and allocate spending based on campaign performance and business priorities

• Conduct A/B testing and implement optimization strategies for creatives, copy, and audience segments

• Prepare regular campaign performance reports and provide insights for future campaign planning

• Keep track of market trends, consumer behavior, and updates in Meta Ads to improve campaign effectiveness

Requirements

• Minimum Diploma (D3) or Bachelor's degree (S1) in Marketing, Communications, Business, or a related field

• At least 3 years of experience in Digital Marketing, Performance Marketing, or a similar role

• Proven experience managing Facebook and Instagram Ads, including campaign setup and optimization

• Strong understanding of digital marketing concepts, promotional campaigns, and conversion funnels

• Experience working with digital sales channels and analyzing campaign-driven sales performance

• Familiarity with key digital marketing metrics such as reach, engagement, conversion rate, and ROAS

• Good understanding of audience segmentation, targeting, campaign budgeting, and performance optimization

• Able to interpret campaign data and turn insights into actionable recommendations

• Target-oriented with strong analytical and problem-solving skills

• Good communication and collaboration skills, with a proactive and hands-on approach