Digital Marketing Specialist

About the role

Plan and execute digital marketing campaigns through Google Ads and Meta Ads (Facebook & Instagram). Manage campaign creation, setup, and optimization based on objectives, target audience, budget, and KPIs.

Key responsibilities

• Conduct keyword, audience, and competitor research to improve campaign effectiveness

• Create and test ad copy, creative, audience, and campaign strategy to identify best performance

• Monitor ad performance regularly, including CTR, CPC, CPM, CPL/CPA, conversion rate, and ROAS

• Optimize budget and bidding to achieve more efficient campaign results

• Analyze data and create periodic campaign performance reports

• Evaluate results and provide strategic recommendations based on data and ad performance

• Coordinate with Graphic Design and Content teams for advertising materials and creative campaign needs

• Ensure tracking and conversion measurement function properly, such as Meta Pixel, Google Analytics, and conversion tracking