Brand Marketing Manager

Responsibilities :

• Develop and maintain brand positioning, messaging, and storytelling across all marketing channels.

• Translate brand strategy into creative concepts for campaigns and product launches.

• Lead creative direction for campaigns, always-on content, and seasonal marketing initiatives.

• Manage social media strategy across Instagram, TikTok, and Threads aligned with brand direction.

• Oversee end-to-end KOL collaborations (briefing, creative alignment, execution, and reporting).

• Plan and execute promotional programs such as Gift-With-Purchase (GWP) and product bundles.

• Analyze campaign and ad performance to optimize CTR, conversion rate, and ROAS.

• Develop and manage brand partnerships to expand reach and strengthen brand equity.

Requirements :

• Bachelor’s degree in Marketing, Communication, Business, or related field.

• Minimum 4–6 years experience in Brand Marketing / Digital Marketing, preferably in beauty industry, FMCG, or lifestyle industry.

• Strong understanding of brand strategy, storytelling, and campaign development.

• Experienced in managing social media strategy (Instagram, TikTok, Threads) and content direction.

• Proven experience working with KOL / influencer marketing campaigns end-to-end.

• Strong analytical skills with ability to interpret marketing performance metrics (CTR, CVR, ROAS, engagement rate).

• Experience in campaign planning, product launches, and promotional programs (e.g., GWP, bundles).

• Strong project management and cross-team collaboration skills.

• Creative thinker with strong sense of branding, trends, and consumer behavior

• Willing to be placement at Kawasan Mega Kuningan, South Jakarta