KOL Lead

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Deskripsi pekerjaan

Develop and execute KOL and influencer marketing strategies to increase brand awareness, engagement, and sales.
Lead and manage KOL campaigns across platforms such as TikTok, Instagram, and YouTube.
Identify, evaluate, and build long-term relationships with KOLs, influencers, beauty creators, and affiliates.
Manage the end-to-end KOL campaign process, including talent selection, negotiation, briefing, contracting, product delivery, content monitoring, and performance evaluation.
Develop KOL campaign plans and budgets aligned with brand objectives and marketing strategies.
Monitor campaign performance using key metrics such as reach, engagement rate, views, CPV, CPE, conversions, and GMV.
Analyze campaign results and provide actionable insights to optimize KOL performance and marketing ROI.
Lead and supervise the KOL team to ensure effective execution, productivity, and achievement of campaign targets.
Collaborate with Brand Marketing, Social Media, E-commerce, and Affiliate teams to support product launches and promotional campaigns.
Monitor beauty industry trends, competitor activities, and emerging creators to identify new collaboration opportunities.
Ensure all KOL content aligns with brand guidelines, campaign briefs, and agreed deliverables.

Bachelor's degree in Marketing, Communication, Business, or a related field.
Minimum 3–5 years of experience in KOL/Influencer Marketing, preferably in the beauty, skincare, haircare, or FMCG industry.
Strong network of KOLs, influencers, and beauty content creators across relevant social media platforms.
Proven experience managing KOL campaigns from planning and negotiation to execution and performance evaluation.
Strong understanding of campaign metrics, including reach, engagement rate, views, CPV, CPE, conversion rate, and ROI.
Experienced in budget management, talent negotiation, campaign reporting, and performance analysis.