KOL Specialist

Job Description

• Identify and research potential KOLs, influencers, and beauty content creators across TikTok, Instagram, and other relevant platforms.

• Execute KOL campaigns from talent selection, rate negotiation, briefing, product delivery, content monitoring, to campaign reporting.

• Build and maintain good relationships with KOLs, influencers, and talent management agencies.

• Coordinate content briefs, posting schedules, deliverables, and campaign timelines to ensure all requirements are met.

• Monitor KOL content to ensure it aligns with brand guidelines, campaign objectives, and agreed deliverables.

• Track and analyze campaign performance, including views, reach, engagement rate, CPV, and conversions.

• Manage KOL databases, campaign documentation, contracts, invoices, and administrative records.

• Collaborate with Brand Marketing, Social Media, and E-commerce teams to support product launches and promotional campaigns.

• Conduct competitor research and monitor beauty industry trends to identify new KOL opportunities.

• Prepare campaign performance reports and provide recommendations for future improvements.

Requirements

• Bachelor's degree in Marketing, Communication, Business, or a related field.

• Minimum 1–3 years of experience in KOL/Influencer Marketing, preferably in the beauty, skincare, haircare, or FMCG industry.

• Familiar with TikTok, Instagram, and current influencer marketing trends.

• Experienced in KOL sourcing, rate negotiation, campaign coordination, and performance monitoring.

• Understand key campaign metrics such as views, reach, engagement rate, CPV, and conversion rate.

• Proficient in Microsoft Excel or Google Sheets for managing KOL databases and campaign reports.

• Having a network of beauty KOLs and content creators is a plus.

• Willing to be placed at Kawasan Mega Kuningan, South Jakarta