Product Marketing Manager (Fitness and Golf Segment)

INTRODUCTION

At Garmin, we strive to develop innovative, high-quality, state-of-the-art products that inspire our customers with a more active lifestyle.  Our vision is to become the global leader in every market we serve- Aviation, Outdoor, Marine, Fitness, Automotive, and Sports.

 The foundation of Garmin culture is honesty, integrity, and respect for associates, customers, and business partners. Each associate is fully committed to serving customers and fellow associates through outstanding performance and accomplishing what we say we will do.

JOB MISSION

 The Product Marketing Manager will be responsible for developing marketing strategy for Fitness and Golf product lines and delivering brand messages to the target audience to achieve both business and marketing goals.

JOB DESCRIPTION

 Customer & Market Insight

• Gain a deep understanding of customer needs, behaviors, and outdoor market trends, especially in the Fitness and Golf segments.

• Identify and address product gaps, and generate innovative ideas to increase market share, enhance customer experience, and drive business growth.

Go-to-Market & Communication Strategy

• Develop and execute Go-to-Market (GTM) strategies and integrated marketing communication plans to raise brand awareness, accelerate the sales cycle, build advocacy, and drive sales in alignment with business priorities.

• Ensure messaging is tailored to the unique demands of dive and golf audiences, leveraging both digital and offline channels.

Campaign & Program Management

• Manage marketing priorities and programs to align with broader marketing initiatives and organization-wide product launches.

• Deliver campaigns in coordination with account strategies and business unit objectives, ensuring seamless integration across regions and channels.

Stakeholder & KOL Engagement

• Build trust and maintain strong relationships with key opinion leaders, influencers, and internal stakeholders to amplify brand presence and credibility in target markets.

Performance Tracking & Optimization

• Develop program and campaign scorecards, monitor results, and provide timely updates.

• Analyze campaign and pipeline data to identify performance trends, uncover opportunities, and refine future strategies.

REQUIREMENT

•  Minimum 3–5 years of relevant working experience in product marketing, marketing communications, or related fields.

• Proven ability to develop product and marketing strategies and effectively present recommendations to executive management.

• Strong organizational skills with the ability to manage multiple priorities and meet deadlines in a dynamic environment.

• Skilled in presenting and pitching ideas/strategies to drive alignment among stakeholders.

• Passionate about sports and lifestyle; experience as a golfer or in fitness is preferred.

• Fluent in English, both written and spoken.

 Note: Only CVs in English will be shortlisted