Brand Activation Specialist

About the role

PT Eka Bogainti is seeking a Brand Activation Specialist to join our dynamic Marketing & Communications team. This is a full-time position based in our Ciracas Jakarta office. In this role, you will be responsible for developing and executing innovative brand activation campaigns that drive consumer engagement and strengthen brand presence in the market. As a Brand Activation Specialist, you will be instrumental in translating brand strategy into compelling experiential and promotional activities that resonate with our target audiences. This position is central to our marketing objectives and requires a creative, strategic thinker who can bring brands to life through engaging activations.

What you'll be doing

• Develop and execute comprehensive brand activation strategies and campaigns across multiple channels to enhance brand awareness and consumer engagement

• Plan and coordinate experiential marketing events, promotional activities, roadshows and pop-up experiences that align with brand positioning and business objectives

• Collaborate with internal stakeholders, creative agencies, media partners and external vendors to bring activation concepts to life on time and within budget

• Manage activation budgets, track expenditures and ensure optimal return on investment for all campaign initiatives

• Create compelling promotional materials, collateral and messaging that communicate brand value propositions effectively to target audiences

• Monitor and analyse campaign performance metrics, consumer response and market feedback to evaluate activation effectiveness

• Build and maintain strong relationships with key partners, influencers, retailers and media organisations to support activation objectives

• Conduct market research and consumer insights analysis to identify trends, opportunities and innovative activation approaches

• Prepare regular reports and presentations on activation performance, key learnings and recommendations for continuous improvement

What we're looking for

• Bachelor's degree in Marketing, Communications, Business or a related discipline

• Minimum 3-5 years of experience in brand activation, brand management, experiential marketing or related marketing roles

• Demonstrated expertise in developing and executing brand activation campaigns from concept through implementation

• Strong project management skills with the ability to juggle multiple activations simultaneously whilst maintaining high quality standards

• Excellent communication and presentation skills, both written and verbal, with the ability to articulate brand narratives compellingly

• Proven ability to work collaboratively across teams and manage external stakeholders effectively

• Creative thinking and problem-solving capabilities with the ability to develop innovative, memorable brand experiences

• Strong analytical skills and proficiency with marketing analytics tools and customer insights platforms

• Budget management and financial acumen with experience tracking campaign ROI and optimising spend

• Fluency in Indonesian and English is essential; additional languages are advantageous

• Familiarity with digital marketing channels and social media is preferred

What we offer

PT Eka Bogainti is committed to creating a positive and rewarding workplace environment where our employees can thrive professionally and personally. We offer competitive compensation packages commensurate with experience and qualifications. Our comprehensive benefits programme includes health insurance coverage, professional development opportunities and training initiatives designed to support your career growth. We foster a collaborative, inclusive workplace culture that values innovation and recognises individual contributions. We provide opportunities for career progression and advancement within our marketing and communications function. Work-life balance is important to us, and we strive to create flexible working arrangements where possible. Additionally, we encourage our team members to contribute ideas, take ownership of projects and grow their skills within a supportive environment.

About us

PT Eka Bogainti is a forward-thinking organisation committed to delivering exceptional value through innovative marketing and brand management strategies. We work with leading brands to build strong consumer connections and drive business growth. Our team of talented marketing professionals is passionate about creating impactful brand experiences that matter to consumers. We pride ourselves on our collaborative culture, creative excellence and results-driven approach. Based in Jakarta, we serve clients across Indonesia with strategic insight, creative solutions and comprehensive marketing expertise. At PT Eka Bogainti, we believe in the power of great brand activation to transform businesses and create lasting consumer relationships.

Apply now

If you are a creative, strategic marketing professional with a passion for brand activation, we would like to hear from you. Please submit your CV, cover letter and portfolio of relevant brand activation projects to our recruitment team. We review applications on a rolling basis and look forward to connecting with talented individuals ready to make an impact at PT Eka Bogainti.