Social Media Specialists

About us

PT. Fairrie Games is a dynamic and innovative gamification-commerce company dedicated to creating engaging digital entertainment experiences. We are committed to building a vibrant community around our games and fostering a workplace culture that encourages creativity, collaboration, and continuous growth. Our mission is to deliver exceptional gaming content that resonates with players globally whilst maintaining the highest standards of quality and innovation.

About the role

We are seeking a talented Social Media Specialist to join our team at PT. Fairrie Games. This is a full-time position based in South Jakarta, Jakarta, where you will play a pivotal role in building and managing our social media presence across multiple platforms. As a Social Media Specialist, you will be responsible for developing and executing social media strategies that enhance brand awareness, drive engagement, and foster a loyal community around our gaming titles. This role is essential to our digital marketing efforts and will directly impact our ability to connect with and retain our player base.

Key responsibilities

• Develop, plan, and execute comprehensive social media content strategies across platforms such as Facebook, Instagram, TikTok, Twitter, and YouTube

• Create engaging, high-quality content including text posts, graphics, videos, and interactive media tailored to each platform and audience segment

• Monitor social media channels, respond to comments and messages in a timely manner, and engage with the community to build relationships and foster brand loyalty

• Analyse social media metrics and performance data to measure campaign effectiveness and provide insights for continuous improvement

• Collaborate with the content creation and game development teams to amplify game launches, updates, and promotional campaigns

• Manage social media advertising campaigns, including budget allocation, targeting, and optimisation to achieve marketing objectives

• Identify trends, emerging platforms, and best practices in social media marketing to keep our strategies current and competitive

• Maintain brand consistency across all social media channels whilst adapting messaging for platform-specific audiences

• Conduct competitive analysis of competitor social media activities and industry benchmarks

• Support crisis management protocols and ensure appropriate responses to negative feedback or issues on social channels

What we're looking for

• 2+ years of professional experience managing social media for gaming companies, technology firms, or media/entertainment organisations

• Proven expertise in developing and executing successful social media campaigns that drive engagement, reach, and conversions

• Strong knowledge of social media platforms, algorithms, and best practices for maximising content performance

• Excellent copywriting and creative skills with the ability to craft compelling narratives for diverse audiences

• Experience with social media advertising (Meta Ads, Google Ads, TikTok Ads) and campaign optimisation

• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven recommendations

• Familiarity with gaming culture, gaming communities, and player dynamics

• Excellent communication and interpersonal skills with the ability to collaborate effectively across teams

• Ability to work in a fast-paced environment, manage multiple projects simultaneously, and meet tight deadlines

• Fluency in Indonesian and English; additional languages are advantageous

• Basic video editing skills or familiarity with video content creation tools such as Adobe Creative Suite or CapCut

What we offer

At PT. Fairrie Games, we believe in investing in our people. We offer a competitive salary package commensurate with your experience and qualifications. Our benefits include comprehensive health insurance coverage, opportunities for professional development and training, a collaborative and creative work environment that encourages innovation, and exposure to cutting-edge gaming technology and industry trends. We are committed to fostering work-life balance and providing a workplace where your contributions are recognised and valued. We also offer flexible working arrangements where appropriate, performance-based incentives, and regular team-building activities that strengthen our company culture.

Apply now

If you are a passionate social media professional with a genuine interest in gaming and a track record of creating compelling digital content, we would love to hear from you. Please submit your CV, a portfolio of your social media work, and a brief cover letter outlining why you are the ideal candidate for this role. Join PT. Fairrie Games and help us build an even stronger connection with our gaming community.