Store Manager – Luxury Fashion Retail

Client Overview

Our client is a well-established luxury retail operator in Indonesia, representing internationally recognized fashion and lifestyle brands across prestigious shopping destinations in Surabaya and Jakarta.

With decades of experience in the Indonesian luxury retail market, the company has built a strong reputation for delivering premium products, exceptional customer service, and elevated in-store experiences. Its portfolio includes luxury leather goods, handbags, travel products, accessories, footwear, and selected ready-to-wear collections.

The company is currently looking for an experienced retail leader to manage one of its stores in Surabaya serving discerning customers who value luxury fashion, quality craftsmanship, and brand prestige.

Job Role

The Store Manager will take full responsibility for the store's commercial performance, daily operations, team management, and customer experience.

As the representative of the luxury brand at store level, you will lead the team in achieving sales targets while maintaining the highest standards of service, visual presentation, clienteling, and operational excellence.

The ideal candidate has strong experience in luxury retail, particularly luxury handbag, leather goods, or fashion brands, with proven capabilities in sales leadership, team development, and store operations.

Key Responsibilities

Sales Management & Customer Experience

• Deliver an outstanding in-store customer experience in line with luxury brand standards.

• Drive store performance to achieve or exceed sales targets and KPIs, including Sales Turnover, AUR, ATV, UPT, and Customer Retention.

• Analyze sales results and prepare regular performance reports.

• Implement effective clienteling strategies to develop and maintain relationships with loyal and high-value customers.

• Ensure visual merchandising and store presentation consistently follow brand guidelines.

• Lead daily briefings and align the team with sales targets, customer service standards, and company objectives.

Staff Development

• Lead, motivate, coach, and develop the store team to achieve sales and service excellence.

• Set and review individual and team performance goals.

• Manage staff schedules to optimize store coverage and operational efficiency.

• Support recruitment, onboarding, and training of new team members.

• Conduct regular performance evaluations and training sessions.

• Maintain high standards of grooming, and professional conduct.

Store Operations & Administration

• Oversee daily store operations, including opening and closing procedures, cash handling, deliveries, and administrative activities.

• Ensure the stockroom is well organized and inventory levels are properly monitored.

• Conduct regular stock takes and ensure inventory accuracy.

• Maintain high standards of after-sales service and customer follow-up.

• Coordinate with Head Office on store operations, reporting, merchandising, and other support functions.

• Ensure compliance with company policies, operational procedures, and brand standards.

Candidate Requirements

• Minimum Bachelor's Degree in any major.

• Minimum 5 years of experience in luxury retail management, preferably with luxury handbag, leather goods, fashion, or accessories brands.

• Proven experience in Sales, Business, Commercial, and Store Operations at Store Manager level or equivalent.

• Strong understanding of luxury retail KPIs and clienteling strategies.

• Proven ability to lead, motivate, and develop retail teams.

• Strong sales management and customer service orientation.

• Excellent communication, interpersonal, coordination, and problem-solving skills.

• Professional grooming, well-groomed presentation, and strong attention to detail.

• Basic English communication skills.

• Passion for luxury fashion, handbags, leather goods, and premium customer experiences.

• Willing to work on-site in Pondok Indah and follow a 6-day retail working schedule.

Location: Surabaya
Working Arrangement: On-site
Working Schedule: 6 days per week, with morning, middle, and evening shifts
Employment: Permanent after probation
Benefits: Basic Salary, BPJS, THR, Monthly Bonus, and other benefits.