Marketing Manager (Pet Food Brand)

About the Role
We are looking for a Marketing Manager to lead our pet food brand in the Indonesian market. You will develop and execute integrated marketing strategies that drive brand awareness, customer engagement, and sales growth. You will localize global brand strategies and create social media and content-led campaigns that resonate with Indonesian pet owners.

Key Responsibilities

• Develop and manage the brand’s annual marketing plan, budget, and product launch calendar for Indonesia.

• Lead omnichannel campaigns for new and core products, with a strong focus on social media, content marketing, KOL/creator marketing, e-commerce platforms, and offline activities.

• Oversee localized brand positioning, messaging, content, and visual assets, ensuring consistency across all consumer touchpoints.

• Analyze Indonesian pet food market trends, competitor activities, social media trends, and local consumer insights.

• Develop and manage social media content strategies, content calendars, and KOL/creator campaigns, then measure and optimize performance against key market KPIs.

• Manage partnerships with local KOLs, creators, media, distributors, and agencies.

Requirements

• Bachelor’s degree or higher in Marketing, Business, or a related field.

• Fluent in English, both written and spoken.

• Minimum 3 years of marketing experience, including at least 2 years in FMCG, cosmetics, skincare, pet food, or related consumer industries. Experience in the Indonesian or Southeast Asian market is a plus.

• Proven track record of building and executing successful marketing strategies, with strong hands-on experience in social media, content marketing, and KOL/creator marketing.

• Deep understanding of the Indonesian consumer journey, social media landscape, and key marketing channels.

• Excellent project management and cross-cultural team collaboration skills.

Preferred Qualifications

• Experience in cosmetics, skincare, or beauty brands. Experience in pet food or pet care is a plus.

• Existing strong relationships with local Indonesian KOLs, creators, pet influencers, media, or relevant agencies.