Marketing Manager

About the role

This is a Marketing leadership position responsible for developing and executing comprehensive marketing strategies across digital and traditional channels to drive business growth and brand awareness for a culinary-based business group.

Key responsibilities

• Develop marketing strategy, marketing calendar, promotional programs, and marketing campaigns based on market trends and company business targets

• Manage and optimize digital marketing through social media, Meta Ads, Google Ads, SEO/SEM, and platforms such as GoFood, GrabFood, and ShopeeFood to increase sales

• Develop creative and innovative content strategy with viral potential, and lead the team in content creation aligned with trends and brand character using AI technology

• Develop brand positioning, manage marketing events and brand activation, and build partnerships with KOL/Influencers, communities, and strategic partners to increase brand awareness and customer loyalty

About you

• Minimum S1 degree in Marketing, Management, Communication, Business, or related field

• Minimum 3 years of experience in Marketing, preferably with team leadership experience

• Experience in digital marketing with understanding of viral content trends and ability to develop content strategies aligned with brand needs and business targets

• Ability to develop marketing calendars, design campaigns, and integrate online and offline marketing strategies to increase sales

• Understanding of branding, brand positioning, promotional strategy, and brand awareness development

• Experience managing events, brand activation, and collaborations with KOL/Influencers, communities, and strategic partners

• Leadership capability, analytical thinking, strategic planning skills, and ability to evaluate marketing performance and provide recommendations to leadership

• Experience in F&B, retail, or consumer goods industry is an advantage

About us

PT. Talenta Dayareka Indonesia is part of ORINS CORPORATION, a culinary-based business group with the mission to serve delicious food and beverages with happiness and an affordable price. Our portfolio includes Martabak Pizza Orins (85 outlets across Greater Jakarta, Bandung, Semarang, and Surabaya), Dapur Ema (cafe & resto in Tangerang), Orins Coffee (Coffee Roastery processing Indonesian coffee beans since 2018), and Mille Signature (Premium Coffee Shop established in 2021 with outlets in Tangerang and Jakarta). We also operate ORINS LOGISTIK INDONESIA and ORINS MULTIDAYA INDONESIA for procurement, distribution, and management services.