Marketing Manager

DOMO SPACE

Founded in 1986, QUANU has been dedicated to the home furniture industry for nearly 40 years. Guided by its mission to "Create a Better Living Experience," the company consistently upholds exceptional standards of craftsmanship and quality, establishing itself as one of the most trusted and soughtafter home furniture brands in China.

With over 6,000 branded stores across more than 300 cities, QUANU has established an extensive market presence, providing customers with convenient access to its products. QUANU products are exported to more than 60 countries and regions across Europe, the Americas, Southeast Asia, and beyond, earning global recognition for their quality, reliability, and design.

Position: Marketing Manager

Qualifications :

• Bachelor's degree in Marketing, Business Management, Communications, or a related field.

• Minimum 3–5 years of experience in marketing, preferably with experience in team leadership and marketing strategy development.

• Strong market research and consumer insight skills, including market analysis, competitor analysis, target audience segmentation, market opportunity identification, and data-driven decision-making.

• Proven ability to develop and manage brand strategies, including brand positioning, brand identity, brand awareness, and brand image development.

• Strong understanding of integrated online and offline marketing strategies, including social media marketing, content marketing, campaign planning, and multi-channel marketing.

• Proficiency in marketing analytics and performance evaluation, including KPI monitoring, campaign effectiveness analysis, and marketing budget optimization.

• Strong strategic thinking, analytical skills, creativity, and a business growth mindset.

• Ability to develop and execute end-to-end marketing strategies, from planning and implementation to performance evaluation, with accountability for brand growth and marketing results.

• Excellent communication, presentation, cross-functional coordination, and team leadership skills.

• Strong target-oriented mindset, project management skills, and the ability to adapt to changing market trends.

• Experience in the furniture, interior design, home living, retail, or luxury products industry is a strong advantage.

• Proficiency in Microsoft Office or Google Workspace, as well as relevant digital marketing and analytics tools.

Key Responsibilities

• Conduct market research, competitor analysis, and identify business growth opportunities.

• Develop and implement marketing and branding strategies to strengthen brand awareness and market positioning.

• Plan and coordinate integrated online and offline marketing activities.

• Manage marketing campaigns, content calendars, and collaboration with relevant teams.

• Monitor marketing KPIs, analyze campaign performance, and optimize marketing budget allocation.

• Prepare regular marketing performance reports, market insights, and strategic recommendations for management.

• Take end-to-end ownership of marketing initiatives and contribute to sustainable brand development and business growth.

• Responsible for digital performance, customer acquisition, and business growth.