Creative Strategist – KOL & Influencer Marketing

About the Role
We are looking for a KOL Creative to lead the creative vision and content strategy for our pet KOL and influencer marketing campaigns in Indonesia. You will blend our brand identity with local culture and online trends to create engaging content that drives interaction and conversion.

Responsibilities

• Develop locally-trending creative concepts and content strategies for pet KOL campaigns across TikTok, Instagram, and YouTube

• Write detailed creative briefs in English for local KOLs, and manage translation and adaptation as needed

• Review and manage the quality of KOL content to make sure it meets brand standards and is highly engaging

• Keep up with pet content trends, popular formats, and platform updates in Indonesia

• Work closely with the KOL Business Development team so the creative direction fits each KOL’s style and audience

• Analyze content performance data and continuously optimize creative direction

Requirements

• Bachelor’s degree in Marketing, Communications, Fashion, or a related field

• Fluent in English, both written and spoken

• Minimum 2 years of experience in social media content creation, KOL marketing, or a related field, with a proven portfolio

• Minimum 2 years of experience in cosmetics, skincare, FMCG, or a related industry

• Strong understanding of the Indonesian social media ecosystem and content consumption habits

• Strong creative planning, visual storytelling, and cross-cultural communication skills

Preferred

• Experience managing or directing local Indonesian content creators

• Familiar with the pet content ecosystem on TikTok, Instagram, and YouTube