E-Commerce Manager (Indonesia) / Local ID E-Commerce PIC

About Petour

Petour is a Singapore-founded pet nutrition group operating in Vietnam, Thailand, Indonesia, Malaysia and the Philippines, with US expansion underway. With 200+ people and brands including Bite of Wild, Mr. Vet, Keepo and Farm, we are growing fast, and our facilities are certified FDA, ISO 9001, HACCP and BRCGS.

About the Role
As E-Commerce Manager, you will own online sales performance for our Indonesian brands across Shopee, TikTok Shop/Tokopedia and Lazada. You will set the strategy, lead the e-commerce and content team, and be accountable for GMV growth.

Responsibilities

• Own GMV, AOV, traffic and order growth for Bite of Wild, Mr. Vet, Keepo and Farm

• Build annual and quarterly e-commerce strategy by platform and brand

• Lead, coach and evaluate the content creator, livestream and e-commerce team, and plan hiring needs with HR

• Drive KOL/KOC and affiliate strategy

• Oversee livestream quality and performance (schedule, GMV target per session, content standards)

• Plan the campaign and promo calendar (monthly flash sales, 9.9, 10.10, 11.11, 12.12, Harbolnas, Ramadhan, Payday)

• Coordinate SKU-level inventory forecasting with the supply chain team

• Prepare and present performance reports to management

• Ensure compliance with Indonesian e-commerce regulations

Requirements

• At least 5 years of e-commerce experience, including managing a team (15+ members preferred)

• Proven track record of GMV growth, ideally at a sales scale above USD 500K per month

• Strong hands-on knowledge of Shopee, TikTok Shop/Tokopedia and Lazada seller centers and analytics tools

• Experience with KOL/KOC, affiliate programs and livestream selling

• Data-driven, with strong planning, leadership and cross-team communication skills

• Native Indonesian and good working English

Nice to Have

• Experience in FMCG, pet food or consumer goods

• Experience managing a multi-brand portfolio

• Experience setting up livestream infrastructure