Branding & Digital Marketing Manager

About the role

Responsible for designing and executing the company's branding and digital marketing strategy to increase brand awareness, lead generation, and customer engagement.

Responsibilities:

• Plan and supervise the implementation of the company's Branding and Digital activities

• Plan digital marketing campaigns, including website, SEO/SEM, email, social media, and display advertising

• Help shape and communicate the company/brand vision and mission

• Translate brand elements into market penetration plans and target market strategies

• Maintain the company's social media presence and brand positioning across all digital channels

• Measure and report the performance of all active campaigns (e.g., Google Ads, Social Media Ads)

• Identify trends and insights, and optimize advertising budget and campaign performance based on analytical insights

• Collaborate with agencies and external vendor partners to manage and develop marketing channels

• Manage, lead, and take responsibility for the performance of the Branding & Digital team

• Propose and manage the marketing budget according to the approved company work plan

• Ensure the Branding & Digital team complies with all HSE/MK3L regulations, policies, and documentation

• Maintain cleanliness, orderliness, and safety in the workplace area

Qualifications:

• Minimum Bachelor's Degree (S1) in Marketing, Communications, Business Administration, or related fields

• Minimum 3 years of experience in marketing and brand management.

• Strong expertise in digital marketing (SEO/SEM, performance marketing, social media), brand activation, and campaign analysis

• Proven track record in managing team performance, marketing budgets, and agency/vendor relationships

• Strategic thinking, strong leadership, and excellent project management skills

• Excellent communication, negotiation, and presentation skills in both Bahasa Indonesia and English