Marketing

Your Role in this Journey: 

Marketing Strategy and Planning

• Develop and implement monthly and quarterly marketing plans aligned with BFRIENDS' business objectives.

• Identify target customers, market trends, competitor activities, and opportunities to increase brand awareness and revenue.

• Establish campaign objectives, promotional strategies, schedules, budgets, and measurable KPIs.

Digital Marketing and Social Media Management

• Manage and optimize BFRIENDS' digital marketing channels, including Instagram, TikTok, Google Business Profile, and other relevant platforms.

• Develop content calendars, campaign concepts, promotional messages, and calls to action.

• Collaborate with the Creative Team to produce effective marketing materials, including photography, videography, graphic design, and promotional content.

Business Unit Marketing

• Develop marketing initiatives tailored to Outdoor Climbing, Fitness, Café, Spa, Beauty Treatments (Facial, Hair, and Nails), Yoga, Barre, Pilates, Muay Thai, and Boxing.

• Create targeted promotions, packages, membership campaigns, events, and cross-selling opportunities based on each business unit's customer segment.

• Ensure marketing activities accurately communicate service benefits, pricing, schedules, availability, and booking procedures.

Lead Generation and Sales Conversion

• Develop campaigns to attract new customers, generate qualified inquiries, and increase bookings, memberships, class enrollments, treatment purchases, and café transactions.

• Coordinate with Reception, Sales, and Operations to track customer inquiries, booking conversions, and campaign-generated revenue where measurable.

• Identify opportunities to improve customer acquisition, retention, repeat visits, and referrals.

Campaign and Advertising Management

• Plan, execute, monitor, and evaluate promotional campaigns, events, partnerships, and paid advertising activities.

• Monitor marketing expenditure and ensure spending remains within approved budgets.

• Evaluate campaign effectiveness and recommend improvements based on performance data.

Marketing Analytics and Reporting

• Prepare monthly marketing reports covering campaign execution, reach, engagement, inquiries, bookings, conversion rates, spending, and relevant business results.

• Analyze campaign performance against established targets and identify opportunities for improvement.

• Provide actionable recommendations to management based on customer insights and marketing data.

Partnership and Business Development

• Identify and develop partnerships with corporate clients, hotels, communities, sports clubs, influencers, and relevant lifestyle brands.

• Explore collaborative events, referral programs, corporate packages, and cross-promotional opportunities.

• Support initiatives that strengthen BFRIENDS' market presence and long-term business growth.

Cross-Department Coordination and Brand Management

• Work closely with Operations, Reception, Café, Spa, Beauty, Fitness, Climbing, and Studio teams to ensure effective campaign execution.

• Maintain consistent brand identity, messaging, and promotional quality across all channels.

• Ensure all marketing materials comply with approved brand guidelines, pricing, company policies, and customer privacy requirements.

Continuous Improvement

• Monitor industry trends, customer feedback, and competitor activities.

• Propose innovative marketing initiatives to improve customer engagement, business performance, and brand positioning.

• Continuously optimize marketing strategies based on campaign results, customer behavior, and changing business needs.

Who We’re Excited to Meet:

Required Qualification:

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field. Candidates with equivalent relevant professional experience may also be considered.

• Minimum 2 years of relevant experience in marketing, digital marketing, campaign management, or a similar role.

• Demonstrated experience in developing and executing marketing campaigns, managing social media channels, and preparing marketing performance reports.

• Good understanding of digital marketing, content planning, customer segmentation, promotional strategies, and brand positioning.

• Ability to analyze marketing performance data, monitor KPIs, and develop actionable recommendations to improve campaign effectiveness.

• Strong written and verbal communication skills in Bahasa Indonesia, with working proficiency in English for business communication and reporting.

• Proficiency in Microsoft Excel or Google Sheets for marketing data tracking, reporting, and basic performance analysis.

• Strong organizational, project management, and time management skills, with the ability to manage multiple campaigns and deadlines simultaneously.

• Ability to collaborate effectively with different departments and coordinate marketing activities across multiple business units.

• Creative, proactive, accountable, detail-oriented, and results-driven, with a strong willingness to learn BFRIENDS' services and business objectives.

• Willingness to work on-site when required for campaign coordination, promotional events, service documentation, and collaboration with operational teams.

• Ability to ensure accuracy in promotional information, maintain customer confidentiality, and comply with company policies and approval procedures.

Preferred Qualification:

• Experience in hospitality, spa and wellness, beauty, fitness, sports, lifestyle, café, or other customer-oriented service industries.

• Proven experience managing paid advertising campaigns using Meta Ads Manager, TikTok Ads, Google Ads, or similar platforms.

• Experience in marketing campaigns focused on customer acquisition, lead generation, booking conversion, membership sales, and customer retention.

• Familiarity with Google Analytics 4, UTM tracking, marketing dashboards, CRM systems, customer databases, or other marketing measurement tools.

• Experience developing marketing partnerships with corporate clients, hotels, influencers, local communities, sports clubs, or lifestyle brands.

• Experience planning promotional events, community activities, membership campaigns, referral programs, and cross-promotional packages.

• Ability to develop content concepts, creative briefs, campaign messaging, and storytelling strategies for different customer segments.

• Familiarity with Canva, CapCut, or similar creative tools for basic marketing content preparation and coordination with the Creative Team.

• Experience managing Google Business Profile, local search visibility, online reviews, and digital reputation management.

• Experience using online booking systems, WhatsApp Business, membership platforms, or other tools that support customer inquiries and conversion tracking.

• A portfolio demonstrating previous marketing campaigns, measurable results, successful collaborations, or business growth initiatives.

• Experience managing marketing activities for multiple brands, outlets, service categories, or business units simultaneously.

Recruitment Details:

ㆍ Application > Aptitude Test > 1st Interview > 2nd Interview > Compensation Negotiation > Final Onboarding

Your Team

BFriends

Experience a new standard of wellness and community with BFriends.

BFriends is Daewoong Group’s upcoming K-wellness hub in Bali, scheduled to open in January 2026. Designed as more than just a fitness or spa center, it brings together recovery, energy, and care in one place. From Medi-Spa and Beauty-Spa programs to climbing, yoga, barre, and GX classes, BFriends blends science-based health with Korea’s K-beauty expertise to create a holistic lifestyle experience.

The vision of BFriends is to make wellness accessible, enjoyable, and meaningful for everyone. It offers a welcoming environment where individuals can restore balance, strengthen body and mind, and build meaningful connections through shared experiences.

As part of Daewoong Group’s hospitality portfolio, which includes coliving, coworking, villas, and resorts, BFriends expands the ecosystem of wellness and community in Bali. It sets a new benchmark by integrating health, lifestyle, and connection into one seamless experience.

Company Introduction

Daewoong Group is a major global healthcare leader from Korea, operating in diverse fields including pharmaceuticals, biotechnology, medical devices, and health supplements. With a presence in over 100 countries and a network of 8 branches across Asia and the US, Daewoong drives innovation through 5 worldwide R&D centers and partners with more than 100 companies globally.

In Indonesia, Daewoong employs over 360 talented professionals working across multiple locations including Jakarta, Bali, Bekasi, and Surabaya. We are committed to expanding our business further while considering Indonesia a trusted partner growing together. Daewoong actively invests in talent development and contributes to local communities through various CSR initiatives focused on education, health, and social welfare.

By joining Daewoong, you become part of a company with the scale, vision, and resources to empower your career and make a global impact in healthcare.

DBI (Daewoong Bio Indonesia)

DBI is a hospitality company based in Bali, aiming to become a leading player in Southeast Asia. We operate BWork, Bali’s No.1 coworking space, where global talents connect work, wellness, and community.

Led by veterans from Korea’s 6-star hotel and premium spa industries, we combine world-class expertise with local innovation. Our mission is to create hospitality experiences that go beyond lodging and workspaces by integrating wellness, lifestyle, and community. Our portfolio includes BLive (coliving), BFriends (K-wellness hub), BNesta (villas), Munduk Wellness Resort (wellness resort), and AlamKulKul Resort (beachfront symposium resort), with more projects to come.

DBI offers professionals the chance to grow across a diverse hospitality platform while contributing to Bali’s community and economy. DBI continues to expand and strengthen its position as a competitive hospitality platform in Bali and Southeast Asia.

By joining Daewoong, you become part of a company with the scale, vision, and resources to empower your career and make a global impact in healthcare.

Global Presence

ㆍFounded in 1945, a global healthcare leader

ㆍTop in overseas subsidiaries among Korean pharma

• 8 Branch Operations in Asia & US

• 5 R&D Centers Worldwide

• 100+ Partners Worldwide

ㆍNo.1 pharmaceutical company in Korea

• Over 4,500 employees in Korea

• 100+ Indonesian Talents Working in Korea

ㆍ360+ Employees in Daewoong Indonesia

Celebrating Our Journey

ㆍOutstanding Foreign Investment Company Award by the Indonesian Government (2022)

ㆍ‘Best Workplace’ in Asia (2023)

ㆍ'Best Workplace' in Korea (2022)

ㆍRecognition for Women-Friendly Corporate Culture & Diversity Management Award (2022)

ㆍGlobal Pharmaceutical R&D Innovation Award (2021)

Our Commitment at Daewoong:

1. Top-Tier Rewards: Competitive salary and performance-based incentives.

2. Autonomy & Growth: A workplace that trusts you to lead, learn, and grow.

3. Meaningful Work: Contribute to a triple win — employee growth, customer satisfaction, and societal advancement.

4. Expert Training: Direct learning from Korean hospitality and wellness leaders.

5. Global Opportunities: From Korea trips to overseas placements, your career can go international.

Our Culture

At Daewoong, we believe healthcare is more than medicine; it’s about creating better lives. Guided by our WIN-WIN-WIN philosophy, we grow together with our people, customers, and society. We value autonomy, encouraging our team to work in their own best way, choosing where, when, and how they feel most focused. Growth is our priority: we set bold goals, learn continuously, and embrace feedback. Here, work isn’t just a job; it’s a chance to do something meaningful and impactful.

Meet Our Inspiring People:

• Trust + Autonomy = Growth | My Journey to GM in 3 Years
  https://www.youtube.com/watch?v=4r4CdnswBlY

• From Analyst to GM in 3 Years Here’s How I Did It
  https://www.youtube.com/watch?v=wPBWRvSGpGI

• The Trust That Let Me Work My Way And Grow Faster
  https://www.youtube.com/watch?v=CNaknZH-pno

• A Company That Rewards You for What You Actually Do
  https://www.youtube.com/watch?v=fw1c9ASOKIk