Digital Marketing

Job Summary

The Digital Marketing Specialist is responsible for planning, executing, and optimizing digital marketing activities to increase brand awareness, website traffic, customer engagement, and sales for Masaya Trip Indonesia. The role focuses on promoting the Company's travel services, tourism experiences, accommodation, transportation, and restaurant partnerships through digital channels, including the MasayaTrip.com website, social media platforms, search engines, and online advertising. The position also supports the Company's B2C market expansion and B2B marketing initiatives through effective digital strategies and performance-driven campaigns.

Key Responsibilities

1. Plan and execute digital marketing campaigns to promote the Company's travel products, services, and partnership offerings.

2. Manage and optimize the Company's digital marketing channels, including the website, social media platforms, search engines, and online advertising platforms.

3. Develop and implement SEO and SEM strategies to improve website visibility, organic traffic, and search engine rankings.

4. Plan, execute, and monitor paid advertising campaigns across relevant platforms, including Google Ads and social media advertising channels.

5. Collaborate with the content and design teams to develop engaging marketing materials, promotional content, and campaigns aligned with the Company's brand identity.

6. Monitor website traffic, customer engagement, campaign performance, conversion rates, and other relevant marketing metrics using analytics tools.

7. Prepare regular digital marketing performance reports and provide recommendations to improve campaign effectiveness and return on investment.

8. Support the promotion of travel packages, hotel accommodations, restaurant dining packages, local experiences, and other tourism-related products available through MasayaTrip.com.

9. Conduct market research and competitor analysis to identify digital marketing trends, customer preferences, and opportunities for business growth.

10. Coordinate with internal teams, including B2C, B2B, Sales, Product, and Operations, to ensure accurate information and consistent promotional activities.

11. Support lead generation, customer acquisition, and conversion initiatives through targeted digital marketing campaigns.

12. Ensure that all digital marketing activities, advertising materials, and published information are accurate, consistent, and aligned with the Company's objectives.

13. Perform other duties related to digital marketing and the Company's operational requirements as assigned by the Employer.