Sales & Marketing Manager - Weddings & Events

About the role

The Sales & Marketing Manager – Weddings & Events is responsible for driving revenue growth and positioning the luxury resort as a premier destination for bespoke weddings, exclusive celebrations, and high-end social and corporate events.

The role focuses on developing strategic sales initiatives, cultivating relationships with affluent clients and luxury wedding planners, strengthening brand positioning, and delivering personalized event experiences that reflect the resort’s service standards and brand identity.

Key responsibilities

• Develop and implement strategic sales and marketing plans to maximize wedding and event revenue in alignment with the resort’s overall business objectives.

• Drive sales for destination weddings, wedding ceremonies and receptions, social celebrations, private events, and corporate functions.

• Identify new business opportunities and expand market reach through local and international sales initiatives.

• Manage wedding and event inquiries, conduct client consultations and site inspections, prepare proposals and quotations, negotiate contracts, and secure confirmed bookings.

• Build and maintain strong relationships with luxury wedding planners, event organizers, travel agents, corporate clients, and strategic industry partners.

• Develop bespoke wedding packages, event concepts, and promotional offers that reflect the resort’s luxury positioning and meet client expectations.

• Coordinate with Events, Banquet, Food & Beverage, Culinary, Reservations, and other operational departments to ensure seamless event planning and execution.

• Plan and execute sales activities, marketing campaigns, wedding showcases, networking events, and promotional initiatives to generate qualified leads and increase business opportunities.

• Monitor market trends, competitor activities, sales performance, and customer preferences to identify opportunities for business growth and market expansion.

• Achieve monthly and annual revenue targets, manage the sales pipeline, prepare sales forecasts, and submit regular performance reports to management.

• Maintain high standards of client relationship management and service excellence throughout the sales and event planning process.

• Lead, motivate, and develop the sales and marketing team to achieve departmental objectives and deliver consistent sales performance.

• Develop and manage the annual sales and marketing budget, monitor expenses, and ensure the wedding and event business achieves its revenue and profitability targets.

• Conduct regular sales calls, client visits, market research, and networking activities to strengthen market penetration and generate new business opportunities.

• Ensure all wedding and event proposals, client interactions, and service delivery reflect the resort’s luxury brand standards and commitment to personalized guest experiences.

• Monitor post-event client feedback, address concerns, and implement follow-up initiatives to enhance client satisfaction, generate referrals, and encourage repeat business.

• Conduct regular business reviews, analyze sales performance against targets, identify performance gaps, and implement corrective actions to achieve business objectives.

• Ensure wedding and event contracts, payment schedules, cancellation terms, and client commitments are properly managed in compliance with resort policies and procedures.

Qualifications

• Bachelor’s degree or diploma in Hospitality Management, Hotel Management, Sales & Marketing, Business Administration, or a related field.

• Minimum 3–5 years of relevant experience in hotel or resort sales, wedding sales, event management, or luxury hospitality, preferably with supervisory or managerial experience.

• Proven track record of achieving sales targets, generating new business, and securing confirmed wedding and event bookings.

• Experience in luxury resorts, destination weddings, and high-end event sales is highly desirable.

• Strong understanding of sales strategies, marketing principles, business development, revenue generation, and client relationship management.

• Excellent communication, negotiation, presentation, and interpersonal skills, with the ability to build relationships with international clients and business partners.

• Strong leadership, organizational, analytical, and problem-solving abilities.

• Excellent command of written and spoken English; additional languages are an advantage.

• Proficiency in Microsoft Office and sales reporting tools.

• Strong commercial awareness and the ability to achieve revenue targets while maintaining business profitability.

• Ability to develop and maintain relationships with luxury wedding planners, event organizers, travel agents, and corporate clients.

• A professional demeanor, a proactive attitude, and a commitment to luxury hospitality standards and exceptional client experiences.

• Flexibility to attend client meetings, site inspections, networking activities, and wedding or event functions outside regular working hours when required.