Digital Marketing Specialist

About the Role

Uluwatu School is looking for a creative, organised, and proactive Digital Marketing & Content Executive to strengthen our online presence, engage with prospective families, and support student admissions through effective digital marketing. The ideal candidate combines creativity with digital marketing skills and is comfortable managing social media content, paid advertising campaigns, and digital performance.

Key Responsibilities

Social Media & Content Creation

•Manage the school's Instagram, Facebook, and TikTok accounts. •⁠ ⁠Develop monthly content calendars and create engaging posts with well-written English captions. •⁠ ⁠Capture and edit images and short-form videos, including Reels and TikTok content. •⁠ ⁠Maintain consistent branding and messaging across digital platforms.

Paid Advertising & Lead Generation •⁠ ⁠Plan, manage, and optimise Google Ads and Meta Ads campaigns to reach prospective families. •⁠ ⁠Develop targeted advertising campaigns to generate qualified admissions enquiries. •⁠ ⁠Manage advertising budgets, monitor conversions, and improve campaign performance. •⁠ ⁠Support promotional campaigns for school tours, open days, and admissions.

Website, SEO & Analytics •⁠ ⁠Update and optimise website content, applying basic SEO best practices. •⁠ ⁠Monitor website traffic, advertising performance, and enquiry conversions using Google Analytics and other relevant tools. •⁠ ⁠Prepare monthly performance reports with insights and recommendations for improvement.

Requirements •⁠ ⁠Proven experience in digital marketing, social media management, and content creation. •⁠ ⁠Experience managing Google Ads and Meta Ads campaigns. •⁠ ⁠Strong English writing and communication skills. •⁠ ⁠Good photography, basic video editing, and graphic design skills. •⁠ ⁠Familiarity with Google Analytics, basic SEO, and digital marketing performance metrics. •⁠ ⁠Creative, organised, detail-oriented, and able to work independently. •⁠ ⁠Comfortable working on-site and collaborating with the school team.

How to Apply I submit CV and portfolio, including examples of social media content and digital advertising campaigns you have managed. Send CV to humancare@uluwatuschool.org