Digital Marketing Growth Lead

Client Overview

Our client is a well-established Indonesian manufacturing group specializing in self-adhesive labels, digital printing, and customized packaging solutions, serving businesses across FMCG, pharmaceuticals, cosmetics, food & beverage, and other industries.

With decades of experience and advanced production capabilities in Cikarang, the group is expanding its digital business to make professional packaging solutions more accessible to Indonesian SMEs and growing brands.

The company is now strengthening its digital customer acquisition capabilities and seeking a growth-oriented marketing professional to accelerate online lead generation, customer acquisition, and brand visibility.

Job Role

The Digital Growth Lead will lead the execution of the company's digital marketing and customer acquisition strategy, with a strong focus on performance marketing, lead generation, SEO, conversion optimization, and marketing automation.

This is a hands-on leadership role responsible for turning digital marketing activities into measurable commercial results. The role will coordinate two performance marketing specialists while working closely with leadership, external vendors, and internal teams.

The ideal candidate combines strong digital marketing expertise with a data-driven, startup-style growth mindset, continuously testing campaigns, channels, content, and conversion strategies to drive sustainable customer acquisition.

Key Responsibilities

Digital Growth & Customer Acquisition

• Develop and execute multi-channel customer acquisition strategies to generate B2B leads, customer sign-ups, and online orders.

• Build and optimize customer acquisition funnels from awareness through conversion and retention.

• Monitor and improve key performance indicators including CPL, CAC, conversion rate, and ROAS.

• Identify new digital growth opportunities and continuously test new acquisition channels.

Performance Marketing

• Coordinate daily performance marketing activities with Meta Ads and Google Ads specialists.

• Manage campaign priorities, budget allocation, audience targeting, creative testing, and campaign optimization.

• Lead A/B testing across advertisements, landing pages, offers, and customer acquisition funnels.

• Analyze campaign performance and implement data-driven improvements.

• Work with relevant teams to improve website and landing-page conversion rates.

SEO & Content Strategy

• Develop and oversee SEO strategies focused on high-intent packaging and printing keywords.

• Improve organic search visibility through content, website structure, technical SEO, and keyword optimization.

• Work with internal and external content teams to develop relevant materials for target B2B and SME audiences.

Marketing Automation & CRM

• Support the implementation and optimization of CRM and marketing automation workflows.

• Develop lead-nurturing journeys through email, WhatsApp, and other relevant channels.

• Improve lead tracking, segmentation, follow-up workflows, and marketing-to-sales handovers.

• Use customer and campaign data to improve conversion and retention.

External Vendor & Creative Management

• Source, brief, coordinate, and evaluate external creative agencies, production houses, designers, and other marketing vendors.

• Ensure marketing assets are delivered on time and aligned with campaign objectives.

• Manage external partners based on quality, performance, deadlines, and commercial efficiency.

Offline Marketing & Events

• Plan and execute B2B marketing activities including trade exhibitions, industry events, networking activities, and other offline activations.

• Develop strategies to connect offline event activities with digital lead-generation and nurturing campaigns.

• Track and evaluate lead generation and commercial outcomes from offline marketing initiatives.

Team & Cross-Functional Collaboration

• Coordinate and provide direction to performance marketing specialists across Meta and Google Ads.

• Collaborate with leadership and relevant internal teams to align marketing activities with business objectives.

• Present campaign performance, insights, and growth opportunities to senior management.

• Translate marketing data into actionable commercial recommendations.

Requirements

Education

• Bachelor’s Degree (S1) in Marketing, Business Administration, Communications, or a related field.

Experience

• Minimum 3–5 years of hands-on digital marketing experience, preferably within e-commerce, technology, B2B platforms, or fast-growing businesses.

• Proven experience managing paid acquisition campaigns across Meta Ads and Google Ads with measurable results.

• Demonstrated experience generating leads, acquiring customers, and improving digital conversion performance.

• Experience working with retail, consumer goods, SME, or B2B customer segments is advantageous.

Technical Expertise

• Strong command of Google Ads, Meta Ads, GA4/Google Analytics, and Google Tag Manager.

• Solid understanding of performance marketing metrics including CPL, CAC, conversion rate, and ROAS.

• Experience with SEO, CRO, CRM, and marketing automation.

• Familiarity with email and WhatsApp-based lead-nurturing campaigns.

• Experience managing external creative agencies, vendors, and production partners.

• Strong analytical capabilities with the ability to turn campaign data into actionable decisions.

Professional Competencies

• Strong growth mindset with high curiosity and willingness to experiment.

• Proactive, self-driven, and comfortable taking ownership of multiple marketing initiatives.

• Strong commercial orientation with a focus on measurable business results.

• Excellent problem-solving and communication skills.

• Comfortable working closely with senior leadership and presenting ideas directly to management.

• Able to work effectively in a fast-paced, hands-on environment.

Language

• Professional English proficiency, both written and spoken, for technical documentation, presentations, reporting, and coordination with external parties.

Working Arrangement

• On-site in Cikarang, West Java.

• Monday–Friday, 08:00–17:00.