KOL & Influencer Marketing Manager (Malaysia Market)

Key Responsibilities

• Lead, manage and mentor the KOL team based in Indonesia.

• Set team targets, KPIs and work plans to achieve campaign and business objectives.

• Develop and expand KOL / influencer resources for the Malaysia market.

• Identify and build relationships with KOLs, influencers, creators, agencies and MCNs.

• Manage the full KOL campaign process, including sourcing, outreach, negotiation, collaboration, content execution, performance tracking and reporting.

• Develop and execute KOL & influencer marketing strategies based on campaign and business objectives.

• Manage campaign budgets, negotiate cooperation rates and optimize campaign costs.

• Monitor campaign performance and make data-driven recommendations for optimization.

• Research Malaysia's social media trends, audience behavior, content preferences and influencer landscape.

• Monitor competitors, trending creators and emerging opportunities in the Malaysia market.

• Work closely with Marketing, Branding, E-commerce and other internal teams to maximize campaign performance.

• Provide market insights and recommendations to support Malaysia market growth.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.

• Minimum 3 years of hands-on experience in KOL / Influencer Marketing.

• At least 1 year of experience in a Team Leader, Supervisor or similar leadership role.

• Experience working with overseas markets, preferably Southeast Asian markets, is highly preferred.

• Candidates with experience in markets such as Singapore, Malaysia, Thailand, Vietnam, the Philippines or other international markets are encouraged to apply.

• Strong experience in KOL sourcing, outreach, negotiation, campaign execution and performance analysis.

• Good understanding of social media platforms, especially TikTok and Instagram.

• Experience managing campaign KPIs, budgets and performance reports.

• Strong leadership, communication, negotiation and stakeholder management skills.

• Fluent in English, with the ability to communicate and work effectively with overseas KOLs and partners.

• Proficiency in Bahasa Malaysia is an advantage but not mandatory.

• Mandarin is an advantage.

• Experience in Beauty, Skincare, Cosmetics, FMCG or E-commerce is a strong advantage.

• Existing relationships with overseas KOLs, influencers, agencies or creators will be highly valued.

• Able to adapt quickly to new markets and understand different consumer behaviors and cultural preferences.

• Able to work in a fast-paced environment and manage multiple projects simultaneously.

Preferred Qualifications

• Direct experience in the Malaysia market is a plus.

• Experience with TikTok Shop, social commerce or e-commerce campaigns in Southeast Asia is a plus.

• Proven track record of achieving KOL campaign KPIs or business results.

• Experience building or expanding KOL networks in a new market is highly valued.