Ecommerce Performance Marketing Manager

Tanggung jawab

• Work as lead on account/cluster with executive/executives reporting to you
• Act as the go to person for market leads on the account cluster
• Lead client management, ensuring strong relationships and smooth execution.
• Oversee campaign setup, strategic direction, and optimisation to achieve key KPI metrics across eCommerce marketplaces (Shopee/Lazada/Tiktok), SEM (Google Shopping), and social media (Collaborative/CPAS).
• Work closely with client teams to develop marketing plans and KPIs, as well as ongoing reporting
• Manage revenue delivery and budget spending, including daily optimization and providing real-time targeting recommendations
• Create A/B testing frameworks and implementation to ensure consistent growth
• Manage Analytics and performance report sharing with clients, advising them on optimization potential and insights

Persyaratan

• Bachelor’s degree in Marketing, Media, Business, or any related fields
• 4+ years (digital) marketing/e-commerce marketing experience, either working with e-commerce platforms or a marketing role in a media agency/e-commerce enabler/distributor
• Must know ecommerce Marketplace marketing – (i.e. Lazada, Shopee, Tiktok) 
• Experience in client management is essential
• Experience in Facebook Ads is a good to have
• Experienced in media planning, setting, and managing budgets, optimizing ad performance, and negotiating with 3rd parties
• Experience in tracking (e-commerce tracking, Google analytics, Google tag manager, Facebook Pixel tracking, UTM, 3rd Party Ad Serving (Campaign Manager))
• Strong understanding of major advertising success metrics
• Familiar with measurement platforms like Google Analytics and Google Marketing Platform
• Strong analytical skills with an excellent sense of data and numbers
• Able to quickly adapt and thrive in a fast-paced start-up and e-commerce environment
• Fluent in English
• Digital Marketing Certification on Meta (Facebook) and Google Ads and e-commerce, e.g. Shopee/Lazada/Tiktok, Marketing Solutions background is a plus.