Digital Marketing Manager

About the role

The Digital Marketing Manager is responsible for developing and executing comprehensive digital marketing strategies aligned with company objectives and brand needs. This role involves planning, implementing, and evaluating digital campaigns across social media, websites, marketplaces, search engines, and other digital channels, while leading and developing the Digital Marketing team to achieve established targets.

Key responsibilities

• Develop and implement Digital Marketing strategies according to company objectives and brand requirements

• Plan, execute, and evaluate digital campaigns across social media, website, marketplace, search engine, and other digital channels

• Develop digital content strategy to increase brand awareness, engagement, and online brand presence

• Manage and optimize digital advertising, including Google Ads, Meta Ads, and other advertising platforms

• Monitor and analyze campaign performance based on traffic, engagement, conversion, ROI/ROAS, and provide improvement recommendations

• Conduct analysis of market trends, competitors, consumer behaviour, and digital developments as basis for strategy development

• Coordinate with Marketing, Sales, Product Development, and related departments in executing integrated marketing programs

• Lead, direct, and develop the Digital Marketing team to achieve established targets

• Manage Digital Marketing budget effectively and efficiently

• Prepare periodic Digital Marketing performance reports to management with insights and strategic recommendations

About you

• Minimum S1 degree in Marketing, Digital Marketing, Communication, Business, or related field

• Minimum 5 years of experience in Digital Marketing with managerial/supervisory level experience

• Strong understanding of digital marketing strategy, social media, SEO/SEM, Google Ads, Meta Ads, and other digital platforms

• Experience in developing and executing digital campaign strategies, content strategy, performance marketing, and brand awareness

• Strong analytical capability in reading data, campaign performance, traffic, engagement, conversion, and ROI/ROAS

• Experience leading, developing, and evaluating Digital Marketing teams

• Strong leadership, communication, strategic thinking, problem solving, and project management capabilities

• Creative, proactive, results-oriented, and able to work with targets

• Able to follow digital trends, consumer behaviour, and social media developments

• Willing to be placed in PIK, North Jakarta