Senior Campaign Specialist (Growth)

Tanggung jawab

• Excecute Growth plan for Green SM Indonesia's two-wheel (2W) and four-wheel (4W) businesses, translating commercial priorities into actionable campaign plans, KPIs, budgets and timelines. 
• Execute go-to-market plan, city and depot expansions, big events, livestreams, community activations and always-on programs; manage delivery, risks and post-campaign reviews. 
• Design and execute integrated ATL and O2O campaigns across paid, owned and earned channels to drive driver acquisition, vehicle sales or leasing, platform onboarding, activation and retention. 
• Build and scale driver, creator, affiliate and local community programs through recruitment days, mini job fairs, depot and Warteg activations, referrals, KOL/KOC partnerships, publisher and community pages, seeding and social media. 
• Develop campaign propositions, key messages and creative briefs; coordinate the production of social and paid-media content, sales materials, event POSM, landing pages and livestream formats, ensuring cultural relevance for Indonesian audiences. 
• Collaborate cross-functionally with internal departments and relevent stakeholders to ensure seamless communication and timely delivery. 
• Manage campaign budgets, quotations, vendor scopes and implementation quality; ensure efficient spending, clear documentation and compliance with company processes.

Persyaratan

• Bachelor's degree in Marketing, Business Administration, Communications or a related field. 
• Three to five years of relevant experience in growth marketing, integrated marketing, brand activation or customer and driver acquisition; experience in ride-hailing, mobility, automotive, marketplace, consumer technology or other high-growth services is preferred. 
• Proven ability to independently own campaigns from insight and planning through execution, performance review and optimization. 
• Strong working knowledge of ATL and O2O marketing, including service launches, offline activations, KOL/KOC, creator or community programs, paid media and livestream formats. 
• Strong analytical capability and comfort working with funnel metrics, campaign dashboards, spreadsheets and performance reports to make data-informed decisions. 
• Excellent project-management and stakeholder-management skills, with the ability to manage multiple workstreams, approval processes, agencies and vendors in a fast-paced environment. 
• Solid experience in campaign budgeting, quotation review, procurement coordination and cost or quality control. 
• Excellent written and verbal communication skills in Bahasa Indonesia and English; Vietnamese is an advantage. 
• Strong ownership, attention to detail, commercial thinking, adaptability and bias for action; able to influence cross-functional teams without formal authority.