Growth Marketing Lead (Education Programs)

Tanggung jawab

• Develop and execute full-funnel growth strategy (acquisition → activation → conversion → retention)
• Lead paid ads (Meta, TikTok, Google), organic social, KOL & partnership strategy
• Optimize landing pages and improve CVR through A/B testing
• Manage performance marketing budget and CAC efficiency
• Collaborate with product & content team to increase qualified leads
• Analyze weekly metrics: CPL, CPA, ROAS, LTV, WTP quality

Persyaratan

• 3–5 years experience in Growth / Performance Marketing
• Strong understanding of funnel metrics & data-driven decision making
• Experience managing monthly ads budget > IDR 100M
• Hands-on in Meta Ads & Google Ads
• Strong analytical & strategic thinking
• Experience in education / youth market is a plus