Public Relations

Tanggung jawab

• Media Relations: Pitch stories, build relationships with journalists and influencers, and secure positive earned media coverage.
• Content Creation: Write and distribute press releases, media kits, speeches, articles, and social media posts.
• Crisis Management: Develop crisis communication plans, draft holding statements, and manage public messaging during emergencies or negative publicity.
• Event Coordination: Plan and execute press conferences, product launches, media tours, and open days.
• Public Opinion Monitoring: Track media coverage, analyze social media trends, and measure campaign analytics.
• Spokesperson Support: Train and prepare company leaders for media interviews and public appearances.

Persyaratan

• Writing and Editing: Ability to draft clear, persuasive press releases, speeches, media kits, and social media content tailored to a brand's voice.
• Communication and Interpersonal Skills: Strong verbal skills for pitching to journalists, conducting interviews, and handling public speaking.
• Media and Digital Literacy: Understanding how newsrooms, journalists, social media algorithms, and online trends operate.
• Strategic Planning and Research: Capability to analyze audience segments, track public opinion, and design long-term reputation campaigns.
• Crisis Management: Quick-thinking and composure to manage sudden negative publicity, draft holding statements, and advise leadership.
• Organization and Time Management: Managing multiple deadlines, event coordination, and cross-functional team tasks.