Asst. Public Relation Manager

Tanggung jawab

1. Corporate PR & Communications

• Execute PR strategies, activity plans, and communication timelines to support Vidio’s corporate objectives.
• Identify and develop compelling story angles, media pitches, and publicity opportunities aligned with business priorities.
• Develop media plans, identify target publications and media partners, and lead media outreach to secure relevant publicity.
• Develop PR materials, including press releases, fact sheets, Terms of Reference (TOR), talking points, and anticipated media Q&As.
• Support spokesperson preparation and manage media interviews, briefings, and other corporate communications activities.

2. Sports & Entertainment PR

• Oversee the planning and execution of Sports PR activities, ensuring alignment with campaign objectives, timelines, and KPIs.
• Coordinate publicity initiatives for sports, entertainment titles, and other content-related campaigns in collaboration with relevant teams.
• Develop creative media pitches and explore publicity partnerships to maximize coverage and audience engagement.
• Review media invitations, interview requests, and briefing documents to ensure spokespeople, talent, and other relevant parties are well prepared.

3. Media Relations & Publicity Partnerships

• Build and maintain strong relationships with journalists, editors, media partners, and other external stakeholders.
• Identify opportunities for collaboration with podcasts, online and digital media, radio stations, and relevant KOLs.
• Develop proposals for media partnerships and publicity collaborations that support Vidio’s communication and promotional objectives.
• Maintain and continuously strengthen media databases and identify new media contacts across corporate, business, sports, entertainment, and lifestyle segments.

4. PR Events & Campaign Execution

• Plan and manage PR events and media activities, including press conferences, gala premieres, media trips, media junkets or media days, and media visits.
• Coordinate event logistics, media invitations, briefing materials, stakeholder communication, and on-site execution.
• Monitor press release distribution and follow up with media contacts to maximize publicity opportunities.

5. Cross-Functional Collaboration & Performance Reporting

• Work closely with the Head of PR and cross-functional teams, including Sports Marketing, Partnerships, Title Content Marketing, Brand Marketing, VOS, AVOD, and Licensing, to develop and execute integrated promotional calendars.
• Manage multiple projects, stakeholders, and deadlines while ensuring timely and high-quality delivery.
• Monitor media coverage and prepare PR performance reports based on agreed KPIs, including coverage quality, messaging, and campaign outcomes.
• Provide insights and recommendations to improve future PR strategies and campaign effectiveness.

Persyaratan

• Minimum 4–6 years of experience in Public Relations, Corporate Communications, or a related field.
• Experience in the entertainment, sports, media, film, or technology industry is preferred.
• Proven track record in planning and executing PR campaigns, media outreach, and media events.
• Strong media relations skills and an established network of journalists, editors, and media partners, particularly across corporate, business, sports, entertainment, and lifestyle desks.
• Experience in developing PR materials, handling spokespersons, and coordinating media interviews.
• Strong project management and organizational skills, with the ability to manage multiple campaigns, competing priorities, and tight deadlines.
• Proven ability to collaborate effectively with cross-functional teams and external stakeholders.
• Excellent written and verbal communication skills, with strong storytelling and media pitching capabilities.
• Proactive, detail-oriented, resourceful, and comfortable working in a fast-paced media and entertainment environment.

Added Value

• A strong, up-to-date media database and established relationships with key journalists and editors.
• A genuine passion for sports and entertainment, with a good understanding of the media landscape and industry trends.
• Experience managing sports publicity, entertainment launches, film premieres, talent publicity, or major promotional events.
• Experience developing media partnerships and securing editorial opportunities beyond conventional press release distribution.