New Product Development Head – Household Care

Key Responsibilities

• Lead end-to-end marketing-led New Product Development (NPD), from consumer insights, market research, and ideation to concept development, positioning, commercialization, and launch.

• Identify consumer needs, market trends, and competitive opportunities to develop a strong product innovation pipeline.

• Develop product concepts, value propositions, USP, Reason to Believe (RTB), target consumers, and product differentiation aligned with brand strategy.

• Lead brand strategy and management, including brand positioning, portfolio development, product lifecycle management, and initiatives to strengthen brand equity and market competitiveness.

• Develop product and brand strategies covering pricing, packaging, product communication, and go-to-market plans.

• Drive integrated product launch strategies and collaborate with Brand Manager and other relevant teams to ensure consistent brand messaging.

• Work closely with R&D, Packaging, Sales, and other cross-functional teams to translate marketing concepts into market-ready products. This role focuses on product strategy and commercial development rather than technical formulation.

• Monitor brand performance, product launch results, consumer feedback, and market trends to identify opportunities for growth and continuous improvement.

Requirements

• Bachelor's degree in Marketing, Business, Management, or a related field.

• Minimum 5 years of experience in New Product Development, Brand Management, Product Marketing, or Product Innovation, preferably in FMCG/Consumer Goods, particularly household care.

• Minimum 3 years of experience in a managerial or leadership role.

• Proven track record of successfully developing and launching new products, from consumer insights and concept development to product positioning and market launch.

• Strong experience in brand strategy, brand positioning, portfolio management, and driving brand growth.

• Strong understanding of consumer insights, market research, product concepting, USP, pricing, packaging, product communication, and go-to-market strategy.

• Experience collaborating with R&D, Packaging, Marketing Communications, and Supply Chain teams throughout the product development process.

• Strong strategic thinking, commercial acumen, project management, and cross-functional leadership skills.

• Innovative, proactive, and results-oriented, with the ability to translate consumer needs into successful products and sustainable brand growth.