Brand & Campaign Manager

About the role

This role involves developing and managing integrated marketing campaigns across digital and offline channels for new and existing products. You will be responsible for brand and campaign strategy, new product launch campaigns, existing product growth initiatives, and evaluating campaign performance to drive business impact.

Key responsibilities

• Develop campaign strategies for new and existing products based on business objectives, consumer insights, market trends, and brand positioning

• Define target audiences, key messages, unique selling propositions, and consumer value propositions for each campaign

• Develop annual campaign plans and marketing calendars aligned with business priorities, product launches, and seasonal opportunities

• Develop go-to-market communication strategies and campaign plans for new product launches in collaboration with the Brand/NPD team

• Translate product features, benefits, and unique selling propositions into compelling and relevant consumer messages

• Plan and coordinate pre-launch, launch, and post-launch marketing activities

• Develop integrated marketing campaigns across digital and offline channels based on brand objectives and target audience needs

• Prepare comprehensive campaign briefs outlining objectives, target audiences, key messages, creative direction, deliverables, timelines, budgets, and performance indicators

• Monitor and analyze campaign results, including reach, engagement, conversion, product trial, sales uplift, return on investment, and return on advertising spend

• Prepare post-campaign evaluations and translate performance insights into actionable recommendations for future campaigns

Qualifications

• Bachelor's degree in Marketing, Business Management, Communication, or a related field

• Minimum 5 years of experience in brand management, campaign management, integrated marketing, or a related marketing function, preferably within FMCG or consumer goods, with minimum 3 years' experience in managerial level

• Proven track record in developing and managing marketing campaigns for both new product launches and existing products

• Strong understanding of brand positioning, consumer insights, product value propositions, and integrated marketing communications

• Ability to translate business objectives and consumer insights into effective campaign strategies and actionable marketing plans

• Familiarity with digital marketing, social media, KOL and influencer marketing, e-commerce, consumer promotions, and offline activations

• Strong analytical skills with the ability to evaluate campaign effectiveness, sales impact, and marketing performance

• Experience managing marketing budgets, external agencies, project timelines, and cross-functional stakeholders

• Excellent project management, communication, presentation, and stakeholder management skills

• Creative, commercially minded, data-driven, and capable of managing multiple projects simultaneously