New Business Development Head – FMCG (Household Care)

Key Responsibilities

• Identify new business and product opportunities through consumer insights, market research, competitor analysis, and emerging market trends.

• Lead end-to-end New Product Development (NPD), from ideation and concept development to product positioning, commercialization, and launch.

• Develop product value propositions, USP, Reason to Believe (RTB), target consumer profiles, and differentiation strategies.

• Lead brand strategy and management, including brand positioning, brand equity development, portfolio strategy, and product lifecycle management.

• Develop product and brand strategies covering pricing, packaging, communication, and go-to-market planning.

• Identify opportunities to strengthen existing brands and expand the product portfolio to support sustainable business growth.

• Collaborate with R&D, Packaging, Marketing Communications, Supply Chain, and other relevant functions to translate product concepts into market-ready products.

• Monitor brand performance, product launch results, consumer feedback, and market developments to identify opportunities for growth and improvement.

• Lead and manage cross-functional projects, ensuring successful execution of product innovation and brand development initiatives.

Requirements

• Bachelor's degree in Marketing, Business, Management, or a related field.

• Minimum 5 years of experience in New Product Development, Brand Management, Product Marketing, or Product Innovation, preferably in FMCG/Consumer Goods, particularly household care.

• Minimum 3 years of experience in a managerial or leadership role.

• Proven track record of successfully developing and launching new products, from consumer insights and concept development to product positioning and commercialization.

• Strong experience in brand strategy, brand positioning, portfolio management, and driving brand growth.

• Strong understanding of consumer insights, market research, product concepting, USP, pricing, packaging, and go-to-market strategy.

• Experience working cross-functionally with R&D, Packaging, Marketing Communications, and Supply Chain teams throughout the product development process.

• Strong strategic thinking, commercial acumen, project management, and leadership skills.

• Innovative, proactive, and results-oriented, with the ability to translate consumer needs and market opportunities into successful products and sustainable brand growth.