Brand Activation Manager

Key Responsibilities

• Lead multiple brand campaigns simultaneously, from strategic ideation and campaign planning to execution and performance evaluation.

• Develop campaign architecture, including campaign objectives, communication pillars, key messages, consumer touchpoints, and activation plans based on consumer insights and brand objectives.

• Design integrated 360° communication strategies across ATL, digital, and BTL channels, including in-store activations, to ensure consistent messaging throughout the consumer journey.

• Connect online and offline activations, including KOL campaigns, digital content, retail promotions, and in-store activities, to maximize consumer engagement and product trials.

• Translate consumer insights into relevant campaign concepts and communication strategies that resonate with target audiences.

• Lead cross-functional collaboration with Brand, Marketing Communications, Digital, Trade Marketing, Sales, agencies, and other stakeholders to ensure seamless campaign execution.

• Manage campaign budgets, timelines, agency deliverables, and execution quality across multiple projects.

• Monitor campaign performance and evaluate effectiveness against brand awareness, engagement, product trial, and conversion objectives.

• Lead and develop team members while maintaining strong campaign execution standards and strategic alignment.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.

• Minimum 5 years of proven experience in brand activation, integrated marketing campaigns, brand management, or related roles, preferably in FMCG/Consumer Goods.

• Demonstrated leadership experience in managing teams, agencies, or cross-functional campaign projects.

• Proven track record of successfully managing multiple campaigns from ideation and campaign architecture to integrated 360° execution.

• Strong understanding of ATL, digital marketing, BTL activation, trade marketing, and in-store consumer engagement.

• Ability to translate consumer insights into campaign pillars, communication strategies, and relevant consumer touchpoints.

• Strong project management, strategic thinking, budget management, and stakeholder management skills.

• Results-oriented, with the ability to evaluate campaign effectiveness in driving awareness, engagement, and product trials.