Marketing Communications Manager

Requirements

• Develop and execute integrated 360° marketing communication strategies and campaigns aligned with brand and business objectives.

• Lead brand campaigns, product launches, promotions, events, and offline activations from concept development to execution and evaluation.

• Develop and manage KOL, influencer, creator, and affiliate marketing strategies across relevant platforms.

• Build and maintain strong relationships with creators, communities, media, and strategic partners.

• Identify and lead brand partnerships and collaborations that strengthen brand awareness and drive business growth.

• Develop communication and content direction across social media and other consumer touchpoints.

• Strengthen Beatrice Clothing’s brand positioning, identity, and community engagement.

• Lead and collaborate with internal teams, agencies, vendors, creators, and external partners to ensure effective campaign execution.

• Manage campaign budgets, timelines, KPIs, and performance reporting.

• Lead, mentor, and develop the Marketing Communication team.

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, Public Relations, or a related field.

• At least 5 years of experience in Marketing Communication, Brand Marketing, KOL/Influencer Marketing, Campaign Management, Partnerships, or related fields.

• Experience in the fashion, beauty, lifestyle, retail, or consumer goods industry is a plus.

• Proven track record of developing and executing integrated 360° marketing campaigns from strategy to execution.

• Highly organized, detail-oriented, and able to take ownership of projects in a fast-paced environment.

• Strong network and established relationships with KOLs, influencers, creators, communities, media, and brand partners.

• Strong understanding of brand building, social media, influencer marketing, brand partnerships, and consumer trends.

• Strong strategic thinking, project management, negotiation, and leadership skills.