Sr. Manager Marketing & Communications

Tanggung jawab

• Own and drive the commercial growth within the Communications Division across ITSEC Asia and ITSEC Academy.
• Develop and execute full-funnel integrated marketing strategies (awareness, acquisition, and retention) across B2B SaaS product portfolios.
• Convert company commercial targets into actionable campaign briefs, channel strategies, content calendars, and performance budgets for executive review and approval.
• Maintain a disciplined operational rhythm, including daily funnel optimizations, weekly campaign status updates, and formal monthly performance and planning reports.
• Partner closely with Sales teams to optimize lead quality, routing, and conversion velocity against target benchmarks.
• Continuously analyze performance dashboards (traffic, leads, CAC, CPI), user behavior, and market activity to make data-backed campaign adjustments.
• Regularly refresh marketing plans on a quarterly cadence to maintain alignment with broader business objectives and OKRs.
• Enforce and roll out elevated, premium group-wide branding guidelines across the group and subsidiaries.
• Manage vendor and external marketing agency relationships, service level agreements (SLAs), retainers, and output quality.
• Lead a multidisciplinary team of specialists, conducting regular 1-on-1 performance check-ins, setting clear objectives, and fostering professional growth.

Persyaratan

• Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s degree is an advantage).
• 8-10 years of progressive experience in marketing and communications, with at least 3 years in leading a team.
• Proven hands-on experience driving acquisition and growth for both B2B SaaS platforms and consumer applications, with direct accountability for subscriber metrics, CAC, and CPI.
• Background in cybersecurity, fintech, telecommunications, or other trust-sensitive/regulated industries. Experience within a publicly listed company environment is preferred.
• Strong command of paid media, CRM platforms, full-funnel analytics, and marketing automation.
• Ability to translate complex technical concepts into clear, compelling value propositions for both enterprise decision-makers and consumer audiences.
• Strong vendor management skills with experience negotiating agency retainers and holding partners accountable to SLAs.
• High level of operational discipline with a proven ability to meet tight daily, weekly, and monthly reporting deadlines.
• Familiarity with corporate communication sensitivity and disclosure discipline in listed or highly regulated business environments.
• Structured approach to team management, setting clear OKRs, and running regular performance reviews.