Marketing Communication Manager

Job Description:

• Develop, manage, and evaluate strategies to enhance the mall’s visitor experience in line with its brand DNA and market positioning.

• Manage project workflows and coordinate with internal teams and external partners to ensure timely event execution and compliance with established standards.

• Oversee social media strategies and activities to maximize digital channels for event promotion and audience engagement.

• Oversee casual leasing activities and curate exhibitors that align with the mall’s brand positioning and target audience.

• Review and evaluate monthly reports from the Center Experience team to monitor performance and identify areas for improvement.

• Plan, manage, and evaluate engaging programs and activities to increase mall traffic and support tenant sales growth.

• Develop and strengthen the mall’s digital presence and brand image to build audience engagement, foster long-term relationships, and increase brand awareness.

• Establish, implement, monitor, and continuously improve operational SOPs to enhance efficiency and effectiveness.

• Ensure team development programs are implemented to strengthen technical and soft skills and maintain high standards of professionalism and performance.

• Monitor and optimize workforce management and resource allocation to maximize productivity and achieve business objectives.

• Develop and implement cost-saving initiatives to improve operational efficiency and cost effectiveness.

• Translate business strategies into actionable work plans and ensure effective execution.

• Develop and cascade team KPIs in alignment with directives and decisions from the Director and management.

Job Requirements:

• Minimum Bachelor’s Degree in Marketing, Communication, Management, or a related field.

• Minimum 5–7 years of experience in marketing communications, event management, digital marketing, or brand management, preferably in shopping mall, retail, or property management.

• Proven experience in developing and executing marketing campaigns, events, and visitor engagement programs.

• Strong knowledge of brand positioning, social media management, digital marketing, and audience engagement strategies.

• Experience in managing events, coordinating with external vendors and partners, and overseeing project execution.

• Strong analytical skills with the ability to evaluate campaign effectiveness, visitor traffic, and marketing performance.

• Proven leadership and team management skills, with the ability to develop and motivate a high-performing team.

• Excellent project management, communication, negotiation, and stakeholder management skills.

• Creative, proactive, and results-oriented, with a strong understanding of customer experience and mall positioning.