F&B Commercial Director

About Pepito Culinary

Pepito Culinary is part of Pepito Group, a well-established premium retail and culinary business in Bali. Our culinary business operates a growing portfolio of food and beverage concepts, including bakery, café, and grab-and-go outlets. We are committed to delivering high-quality products, excellent service, and memorable customer experiences while continuously developing our people and expanding our culinary business across Bali.

F&B COMMERCIAL DIRECTOR

Key Responsibilities

• Develop and execute the overall commercial strategy for the F&B business in line with company objectives.

• Lead revenue growth, sales performance, profitability, and business development across all F&B channels and outlets.

• Develop and implement commercial plans covering restaurants, bakery, café, grab-and-go, and other F&B concepts.

• Identify new business opportunities, market trends, customer segments, and potential locations for business expansion.

• Develop pricing, promotion, product, and sales strategies to maximize revenue and profitability.

• Lead the development and execution of annual business plans, sales targets, budgets, and commercial KPIs.

• Analyze sales performance, market data, customer insights, and competitor activities to support business decisions.

• Work closely with Culinary, Operations, Marketing, Supply Chain, Finance, and HR teams to achieve business objectives.

• Develop strategic partnerships and commercial opportunities with corporate clients, hotels, tourism businesses, online platforms, and other potential partners.

• Strengthen brand positioning and customer engagement across all F&B concepts.

• Lead initiatives to improve customer acquisition, retention, average transaction value, and overall customer experience.

• Monitor outlet performance and provide strategic direction to improve sales, profitability, and operational efficiency.

• Lead and develop the commercial team, fostering a high-performance and results-oriented culture.

• Present business performance, commercial plans, and strategic recommendations to senior management.

Qualifications

• Bachelor's Degree in Business Management, Marketing, Hospitality, F&B Management, or a related field; Master's Degree is an advantage.

• Minimum 10 years of professional experience in F&B, with significant experience in commercial, sales, business development, or general management roles.

• Proven experience in managing commercial strategy and revenue growth across multiple F&B outlets or concepts.

• Strong background in restaurant, bakery, café, grab-and-go, central kitchen, or multi-outlet F&B operations is highly preferred.

• Strong understanding of F&B P&L, budgeting, pricing, cost management, revenue optimization, and business performance.

• Proven track record in developing and executing successful commercial strategies and business expansion initiatives.

• Strong leadership, strategic thinking, negotiation, and business development skills.

• Excellent analytical and decision-making abilities with a strong commercial mindset.

• Strong network within the F&B, hospitality, retail, tourism, and related industries is an advantage.

• Excellent communication and stakeholder management skills, with the ability to work effectively with senior management.

• Fluent in English, both written and verbal.

• Candidates who are currently based in Bali are highly preferred.

• Willing to travel and work across multiple F&B locations as required.