Brand Marketing Manager

About the role

This is a brand management position responsible for developing and executing comprehensive brand strategies, managing brand identity across multiple platforms, and leading product launches and promotional campaigns.

Key responsibilities

• Formulate brand positioning, brand values, and long-term vision to create strong differentiation against competitors

• Manage brand identity to ensure consistent communication across various platforms and advertising channels

• Conduct market research and analysis aligned with brand and company needs

• Design, execute, and oversee new product launches and promotional campaigns with the team

• Manage marketing budget allocation efficiently and measure campaign success through conversion rates and brand awareness metrics

• Serve as the primary liaison to align teams with relevant divisions for project execution

About you

• Minimum S1 degree in Marketing, Communications, or Business Administration

• 3-5 years of experience as a brand manager, marketing manager, brand management professional, or assistant brand manager

• Capability in market data analysis and consumer trend insights

• Understanding of budget management and product profit-loss (P&L) analysis

• Proficiency in digital marketing strategy, conventional marketing, and brand performance metrics

• Ability to coordinate teams

• Skilled at presenting branding ideas to management

• Ability to create innovative and adaptive strategies