Brand Marketing Manager (Automotive)

Client type: Automotive Museum

The Brand Marketing Manager is responsible for leading client's overall marketing strategy and ensuring all marketing functions work together to drive brand growth, audience engagement, visitation, and commercial outcomes.

This role serves as the strategic and operational integrator across Performance Marketing, Social Media Management, Influencer Ecosystem, PR Service, Community Building, and Creative. The Marketing Manager translates business objectives into marketing priorities, sets the overall direction, coordinates cross-functional initiatives, and ensures each marketing function contributes to a unified growth strategy.

The role balances long-term brand building with short- and mid-term business objectives while ensuring marketing activities are audience-led, data-informed, commercially relevant, and consistently executed.

Key Responsibilities

Marketing Strategy & Planning

• Develop client's annual and quarterly marketing strategy aligned with overall business objectives.

• Translate business priorities into clear marketing objectives, priorities, and KPIs.

• Develop the integrated marketing roadmap across all marketing functions.

• Define target audiences, strategic priorities, and communication direction.

• Develop campaign calendar and marketing priorities.

• Identify market, audience, and business opportunities through available data and insights.

• Ensure marketing activities support client's positioning as a destination for families, schools, enthusiasts, and communities.

Integrated Marketing Leadership

• Lead the integration of Performance Marketing, Social Media, Influencer, PR, Community, and Creative activities.

• Ensure individual marketing functions work toward shared campaign and business objectives.

• Lead integrated campaign planning across multiple marketing functions.

• Define priorities, roles, timelines, and expected outcomes for major campaigns.

• Identify opportunities to connect paid, owned, earned, creator, and community activities.

• Ensure campaigns deliver a consistent brand and audience experience across touchpoints.

• Resolve cross-functional priorities and dependencies.

Campaign & Commercial Leadership

• Lead strategic campaigns, seasonal initiatives, launches, events, and promotional activities.

• Ensure campaigns are built around clear audience and business objectives.

• Review campaign performance and identify optimisation opportunities.

• Balance brand-building initiatives with visitation, acquisition, and conversion objectives.

• Ensure marketing activities contribute to measurable business outcomes.

• Identify opportunities to increase visitation, repeat visits, membership, partnerships, and community participation.

Functional Leadership

• Provide strategic direction to each marketing pillar owner.

• Review and challenge functional strategies and plans.

• Ensure each function has clear objectives, KPIs, priorities, and deliverables.

• Support pillar owners in resolving strategic or operational challenges.

• Ensure collaboration between functions where initiatives overlap.

• Coach and develop the marketing team.

• Establish effective ways of working, briefing, approval, and reporting.

Budget & Resource Management

• Develop and manage the overall marketing budget.

• Allocate resources based on strategic priorities and expected business impact.

• Monitor marketing spend and budget utilisation.

• Evaluate marketing investment effectiveness.

• Identify opportunities to improve efficiency and resource allocation.

• Coordinate additional production or external resources when required.

Performance Management & Analytics

• Establish the overall marketing KPI framework.

• Monitor performance across all marketing functions.

• Consolidate functional performance into an integrated marketing view.

• Review campaign and business performance regularly.

• Identify key trends, opportunities, and performance gaps.

• Use data and insights to inform marketing decisions and priorities.

• Lead monthly business reviews and performance discussions.

• Develop recommendations for future marketing activities.

Stakeholder & Cross-functional Management

• Act as the key marketing representative to internal stakeholders.

• Collaborate with relevant client's functions to align marketing priorities with business needs.

• Work closely with commercial, operations, events, education, and other relevant teams.

• Manage expectations, priorities, timelines, and deliverables across stakeholders.

• Ensure marketing requirements are clearly communicated to the relevant functional owners.

• Present marketing performance, insights, and recommendations to senior management.

Brand & Audience Development

• Ensure all marketing initiatives strengthen client's overall brand positioning.

• Maintain consistency in brand communication across marketing functions.

• Ensure audience needs and behaviours are reflected in marketing decisions.

• Identify opportunities to strengthen client's relevance among families, schools, automotive enthusiasts, and communities.

• Balance immediate campaign objectives with long-term brand equity and audience development.

Requirements

• 5–8 years in Marketing, Brand Marketing, Integrated Marketing, or related fields.

• Minimum 2 years leading a marketing team or managing multiple marketing functions.

• Experience managing integrated marketing campaigns across multiple channels.

• Experience in tourism, entertainment, automotive, sports, lifestyle, retail, consumer goods, or destination marketing preferred.

• Work Location: Lembang, Bandung - Full WFO