Performance Marketing Marketplace

About the role

You will lead daily digital sales operations, maintaining and improving the performance of the digital sales team including live streaming. You will ensure all operations run according to target and SOP while staying updated with dynamic marketplace trends.

Key responsibilities

• Monitor daily activities of the digital sales team and ensure achievement of daily, weekly and monthly targets

• Ensure all digital sales team operations run according to applicable SOPs

• Analyze effectiveness, profitability and ad performance based on channel, product, audience, region, age, gender, device and placement

• Calculate and evaluate key business metrics such as ROAS, ROI, CAC, CPA, CPL, CTR, Conversion Rate, AOV, LTV, revenue and profit margin

• Create visual reports (dashboards) presenting sales data, ad spend, revenue, ROAS and conversion funnel

• Conduct in-depth analysis of marketing funnel, product performance, marketplace metrics, traffic, website, and customer segmentation and retention

• Make sales predictions, ad budget allocations and periodic targets, and provide strategy optimization recommendations to management

About you

• Minimum education: SMK/D3/S1 in Management, Marketing, Business, or related field

• Minimum 2 years experience in digital marketing, e-commerce, or sales operations (team leadership experience is a significant advantage)

• Strong understanding of Shopee Seller Center and TikTok Shop Seller Center ecosystems, including campaign and promotion mechanics on both platforms

• Comfortable working with data and numbers — able to read sales reports and calculate promotion costs

• Proficient in Excel/Google Sheets for target tracking and performance reporting

• Agile, responsive, and quick to adapt to changing marketplace trends and policies

• Leadership qualities, able to direct, motivate team and delegate work

• Disciplined, detail-oriented, and highly responsible for SOP compliance

• Communicative and able to present reports and insights clearly to management

• Willing to work flexibly outside normal hours during major campaigns/flash sales (e.g. 9.9, 11.11, 12.12)