Ads Specialist

Key Responsibilities :

• Manage advertising budgets and ensure target ROI is achieved.

• Develop weekly/monthly advertising content production plans and material requirements, based on campaign objectives and conversion rate targets.

• Develop campaign strategies based on objectives (awareness, consideration, conversion).

• Conduct daily monitoring, optimization, and A/B testing of ad performance.

• Collaborate with Creative, Social Media, and E-commerce teams to develop ad materials.

• Analyze ad performance and prepare regular performance reports.

• Stay updated on digital advertising trends and platform updates.
  

Requirements :

• Bachelor’s degree in Marketing, Communication, or related fields.

• 1–3 years of experience as an Ads or Performance Marketing Specialist.

• Hands-on experience with Meta Ads, TikTok Ads, Google Ads, and/or marketplace ads.

• Strong understanding of marketing funnels, pixel tracking, and basic analytics.

• Data-driven, detail-oriented, and able to work in a fast-paced environment.

• Experience in the beauty or FMCG industry is a plus.

• Willing to be placed in Kuningan, South Jakarta.