Facebook Ads Specialist

Job Description:

• Plan, execute, and optimize Facebook Ads campaigns across various objectives, including Awareness, Traffic, Lead Generation, and Conversions.

• Define, manage, and refine target audiences using interest-based targeting, behavioral targeting, custom audiences, and lookalike audiences.

• Manage advertising budgets effectively to achieve performance and business objectives.

• Monitor and analyze key performance metrics such as ROAS, CPA, CTR, CPL, and other relevant KPIs.

• Conduct A/B testing on audiences, creatives, ad copy, and placements to continuously improve campaign performance.

• Set up, monitor, and optimize Facebook Pixel and conversion tracking events to ensure accurate data collection and attribution.

• Collaborate closely with the Content and Sales teams to ensure advertising campaigns align with the overall sales funnel and business goals.

• Prepare regular performance reports and provide actionable insights and optimization recommendations.

• Stay up to date with the latest Meta (Facebook and Instagram) advertising policies, platform updates, and algorithm changes.

Job Requirement:

• Minimum education Bachelor’s Degree, majoring in Communication Science, Marketing, or related degree is a plus point

• At least 2 years of experience as a Social Media Specialist or similar role.

• Hands-on experience managing Facebook Pages.

• Strong understanding of sales-oriented and engagement-focused content.

• Good communication and basic copywriting skills.

• Target-driven mindset with strong attention to detail.

• Responsive, proactive, and able to work independently.